Social Media Marketing for E-commerce Store: Pinterest Using Guide

The moment you have a great e-commerce store and an excellent product at hand, marketing might be the only thing stopping you from making enough sales. There are several marketing strategies, one of which is using the Pinterest app. Whether you are trying to convince your previous customers to buy or you want to reach a new audience, Pinterest is a great platform.

Pinterest is a pictorial discovery engine to search for various ideas like home and style inspiration, recipes, etc. Pinterest’s goal is to allow everyone to create the life they desire through inspiration. There are over a billion pins on Pinterest, and you will find ideas to ignite your inspiration.

This article discusses using Pinterest as an excellent marketing tool for your e-commerce business.

1. Sync with the Pinterest Extension

Pinterest gives you an excellent opportunity to get more organic shoppers. The extension links your online store to Pinterest to enable pinners to discover your online store. Shopify, Shoplazza, Squarespace, etc., all support the Pinterest extension.

When you upload your catalog, your products appear on all Pinterest pages, including "shop your board," "shop from search," "shop from pins," and lots more.

The extension also allows the installation of Pinterest tags. This calculates the result and helps you take charge of advertising to get more impact, reach, and control. The extension will enable you to do the following:

• Affirm Your Website: You have to make sure your brand name is visible on each pin people from your site create.
• Sync Pinterest: Give customers the ability to search for products on Pinterest.
• Add The Save Button to Pinterest: Allow customers to produce full-featured pins from your catalog.
• Set The Pinterest Tags: It will allow you to track conversions and events.

2. Advertise Effectively

Investing some money in an upcoming event or a popular pin is another way to get more sales. There are different solutions and ad formats you can rely on. They include:

Collection Ads

It is an immersive setup that uses video-like content and slideshows to help customers buy similar products. They are essential for building more extensive collections because they help shoppers source more products they love.

Shopping Ads

Ads are effective when they reach potential customers and when those people act on the ads. A shopping ad contains product availability, reviews, and pricing. When you visit Pinterest, you will see shopping ads on every page.

Dynamic Retargeting

Any ad has to get to the people who love your product and want more of it. Retarget based on the most sought-after product on your site.

Automatic Solutions

In this case, you can set it and forget about it. Pinterest will enthusiastically change your bid with time to deliver to a certain number of people needed for your budget. With this process, a more effective result is guaranteed.

3. Connect With The Verified Merchant Program

Nobody wants to buy from someone they do not trust. Pinners are more likely to be exposed to new brands, and if they love the brand, they get attached to it. The verified shopper program helps buyers discover and buy from verified brands.

As an e-commerce store owner, you can join this program. The best part is that it is free of charge. However, before applying, you must install a catalog, have a Pinterest tag, and comply with the Pinterest merchant guidelines. The significant benefits of joining are:

• Open to many features, such as merchant details, to help you broadcast your brand values and what you represent.
• A special badge on your product pins and profile shows that your brand has been examined.
• Draw more people to your brand.

4. Make The Sharing of Your Content Easy

You need to make the content on your Pinterest page shareable on their Pinterest account. A pin it button makes this possible. They’ll be able to share a lot, ranging from infographics to products, recipes, and outfit inspirations. By doing so, you are open to new audiences.

5. Boost Your Business With Free Ads

Perhaps you’re new to Pinterest; you’re open to free ads. They also offer campaign support to new members. Make use of this opportunity to grow your business.

Final Thoughts

You need marketing to take your e-commerce business to the next level. Pinterest is an excellent tool for increasing the number of people who know about your company. Creating meaningful content and designing attractive videos and images will move your business forward.

(Contributed by Ayotomiwa Omotosho & Hermes Fang)