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Social media manager - profile

"A creative character who turns the invisible into the visible."

By Sebastian VoicePublished 2 years ago 12 min read
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Image by Firmbee from Pixabay

How could a social media manager be defined?

A creative character who turns the invisible into the visible.

Do you want your business to thrive? Have you set out in a short time, a few months, a year or two, for the product or service you offer to reach as many people as possible?

Do you want to speak on behalf of your brand? Or represent the ones you like?

Be or choose the best social media manager!

The visibility of a brand that you represent in the online environment is ensured by a social media manager. It deals with promotion on social media platforms.

He is the person responsible for creating the marketing strategy and campaign. It is the one that determines the consumer, through certain ways, to interact with brands on social networks, Facebook, Instagram, LinkedIn, etc.

To have the desired results, a social media manager must know how to communicate through storytelling, have a clear idea of ​​what the visual impact of an image or video means, and can analyze what is relevant to the target audience...

Social networks have become a key element of marketing due to the advantage of identifying and learning more about the needs, desires, and frustrations of the consumer.

1. What does social media manager mean?

A social media manager can be perceived as a shortcut to the success of a business. The road to increasing the conversion rate is lead generation.

Studies show that 92% of people use social media platforms. Including entrepreneurs, companies, etc. who need promotion in the online environment, and who want to become visible to their target audience.

A social media manager is the voice of the brand on social media channels. She talks about him and reveals his vision, goals, and desires.

It is the person who responds to comments and creates strategies and promotional campaigns, as well as relevant content for a specific audience.

Promotion on social media platforms is the most effective way to promote a product, service, or brand.

2. The qualities of a social media specialist

Increasing consumer preferences to use social media channels to communicate with favorite brands causes entrepreneurs, companies, etc., to pay special attention to those very well equipped to manage the relationship with the target audience.

"Hiring the best is your most important task" - Steve Jobs

Social media means marketing, PR, sales, and customer service, all together, often in one person. Every social media specialist must be endowed with certain specific characteristics and unique abilities, which will help him to develop and maintain the brand's reputation.

It is not enough for a social media specialist to know only about social networks.

For the business to have a high chance of becoming visible to the target audience, a social media specialist must have some qualities without which it is difficult to think, create, implement and monitor the campaigns of that brand.

Therefore, the qualities of a social media specialist are:

  • The imperative curiosity about everything around him, about the brand he represents, about the target group he addresses, about his needs, desires, and frustrations.
  • He likes to read. Reading, regardless of the book, develops thinking, imagination and creativity. Enriches vocabulary, which is extremely important in creating quality content. It helps you make associations, and connections between your general culture, the objectives of the brand, and the message you post. Differentiating yourself from the rest requires a high level of culture and intelligence.
  • Passion. Among the most important qualities of a specialist in social media. The dedication and involvement in increasing the brand's visibility come from the passion for what it does.
  • To write in conversational language. Posts on social networks should not be confused with an advertisement but should engage the interaction of those who see the messages.
  • The immediate reaction to the comments of those who interact with the brand page.
  • Creativity, originality, and attention to detail. Try to differentiate yourself from the rest. The smallest detail can turn into a success or, on the contrary, into a failure. But be very careful! The failure of a message can mean the failure of the business!
  • The concordance of the messages with the objectives of the campaign and the brand. What you post must accurately reflect the vision and goals of the brand.
  • Respect for confidentiality.
  • Emotional maturity. What others write is not about you. Don't take anything personally.
  • Empathy and patience. A social media specialist will show the consumer that he cares about his needs. You have to put yourself in his shoes, to understand him, which will turn into great customer service.
  • Ability to recognize leads. As social media is the place where people share their opinions and experiences, there can be a lot of questions, needs, and problems that you, as a social media specialist, will recognize as opportunities to bring the customer closer.
  • Sense of humor. But not an amateur. You need to know when and how your sense of humor saves unpleasant situations, turning them into opportunities.
  • The ability to resolve, not escalate conflicts. We have become more and more agitated, eager to solve our problems, and if it does not happen quickly, everything degenerates into conflict. So try to solve any problem and the user experience with your brand will be extraordinary, which will motivate him to return.
  • Storytelling skills. Who doesn't like stories? The story creates emotion, and the emotion turns into a lead.
  • Efficient time management and tailor-made planning. The organization must be another strength of a social media specialist.
  • The visual impact of a campaign. Any message with an image or video must have a significant visual impact. And, of course, there must be a clear and strong connection between the two. Remember! A picture means as many as 1000 words.
  • Talent for understanding statistics. The analysis and understanding of statistics and the measurement of results is a benchmark for improving a campaign or for future ones, and then, they must be translated in the best possible way.
  • Team spirit. A social media specialist often works with other colleagues, copywriters, content writers, facebook ads specialists, etc.
  • Desire to learn new marketing, implementation, and measurement tools.
  • 3. The responsibilities of a social media manager

    Social media manager. A character who turns the invisible into the visible. This is how such a specialist would translate. But how does he do that? What are the responsibilities that will help him accomplish his goal effectively?

    We will draw them into 4 categories, each with its points:

    3.1. Creating the Social Media strategy

    Creating a social media strategy is the key to successful results. Focus on the most appropriate social networks. Create the profile of the target group and identify the steps that lead to the achievement of the objectives.

    • Creating a social media strategy. You define the purpose of the brand's presence on social networks and how you intend to get there.
    • Establishing budgets for social media activities. A strategy involves securing the resources to achieve the desired results. What compromises do you have to make, and what indicators will you have to measure?
    • Planning social media campaigns, the execution phase, and the scheduling of daily activities.

    3.2. Implementation in social media

    At this stage, you need to measure and analyze the results obtained. How visible the brand became, how many leads it generated, etc. There are a lot of indicators that you can set based on your campaign goals.

    • Manages social media campaigns and daily activities. Record the results and keep the communication channels open to address any issues arising in the dynamic environment of social platforms.
    • Manage your presence on social networks. Post new content, update old content, respond to comments, and share material posted by fans, customers, and popular influencers.
    • Brand advocacy. Create links to blogs, forums, and influencers. Create a network of brand ambassadors.
    • Engage in conversations and answer questions.
    • 3.3. Creating content for social media
    • A very important element that must create emotion, interest, and action for that brand. An element that must convert.
    • Post relevant and quality content where you think it has a chance to be distributed, not just on the social profile.
    • If there is a blog, post. Write every day. Write something you can use as content. The number of posts is gradually increasing.
    • Create and upload videos on youtube, Facebook, and Instagram. Find the best content you've written and turn it into a video version.
    • Create and maintain an editorial calendar for social media and post scheduling.

    3.4. Social media monitoring

    Monitoring will help you develop better campaigns, and write more effective strategies than those created before.

    What does monitoring involve?

    Measuring the effectiveness of the actions taken by a social media manager to find out which are the most profitable for the brand and evaluating the investment result (ROI) that can be made with the performance indicators (KPI) and the previously established metrics.

    • After creating and executing your social media strategy, you need to measure the results, based on your metrics. How well known the brand became, what leads it generated, etc.
    • Analysis and evaluation of social media campaigns and strategies.
    • Writing a daily/weekly/monthly report on the effectiveness of the campaigns, a report that will summarize what is happening with the campaign.
    • Monitoring the trend in social media.
    • Monitoring the main competitors in social media.
    • Monitoring social space, relevant topics, and conversations.
    • Understanding the impact of social media on traffic.

    4. Salary as a social media manager

    It is natural to ask ourselves what is the salary of a social media manager. But we must also consider the following aspect. He can choose between being hired with an individual employment contract in a corporation, company, organization, etc., or becoming a freelancer, in which case the problem will be treated differently.

    The salary of a social media manager

    The salary of marketing, advertising, and PR man, employed in Romania, varies between 2750 $and 3500 $. This income is obtained depending on your specialization and ability to impose yourself. Significant results that will help you negotiate the salary. It is obvious why.

    As a freelancer, you can choose one-off, short-term or long-term projects. In both cases, you will be paid based on experience, previous results, those you get during the contract, the popularity of the brand, your ability to negotiate, etc.

    5. The necessary training to become a social media manager

    The word ‘training’ can be perceived as the existence of a diploma or a certificate to practice or carry out an activity in a certain position that you want to occupy.

    Yes, it is true that in some situations there are such requirements, such as a bachelor's degree in marketing or business. Or, those who hire you or for whom you will work as a representative of their brands, can request certificates of social media management, digital marketing, content marketing, etc. But there are few such cases.

    The important thing is that your results must show that you are the man that brands need. That they can achieve their business goals with your help.

    So far we have discussed training in the form of years of study in the field.

    But what are the specific skills a social media manager must have?

    • Social media marketing and/or PR.
    • Development of social media and marketing strategies.
    • Lead generation, sales, social media, building and maintaining a community.
    • Knowledge of social media channels, and how to use their power to build a reputation for the brand they represent.
    • The use of analysis tools and the ability to adapt the marketing strategy according to the results of the analysis, and indicators.
    • Generating ideas, and attractive content that goes viral.
    • Content management on the site.
    • Writing attractive messages and headlines that promote the brand.
    • Research skills.
    • The ability to learn at any time, to adapt, and to be up to date with new measurement and analysis tools.
    • Very good SEO knowledge.
    • Social Media expertise. What type of content works on each platform, at what times of the day or week people are online, and how to optimize content.
    • Customer service. 50% of customers prefer the brands that take care of them, that listen to their needs, and solve their problems when they arise.
    • Visual intelligence. As important as the ability to write. You need to know how to create or choose those videos or images that have a high chance of going viral. You can try to turn the written message into a video.

    Organizational skills of a social media manager

    It is very possible to cooperate with other specialists in brand promotion and then it is important to be able to communicate effectively with them.

    Necessary:

    • Effective communication skills.
    • Ability to work under short-term pressure.
    • Ability to prioritize and work on multiple projects.
    • Ability to work independently and flexibly.
    • Proactivity.

    6. How do you know if your position as a social media manager suits you

    In Romania, a social media manager is ridiculed by those who have no idea what this position entails. The questions of those you come in contact with and talk about what you do are usually "are you the one or the one who posts all day on Facebook?", Are hard to accept.

    Or, another common situation. Those who hire you are waiting to create a message in a few minutes and that will go viral and attract tens of thousands, hundreds of thousands of views, distributions. There is no such thing, not in a short time.

    Social media means interacting with people, it means building a community organically through quality and relevant content.

    The position of social media manager is not for those who do not have patience, who cannot have a vision of a brand, and who cannot understand.

    It must be completely dedicated to any brand it promotes. His passion must be read on his face, he must be able to communicate effectively, to be able to adapt to anything and everyone. If these qualities do not exist, the position of social media manager may not be right for you.

    Analyze! Analyze! Analyze! And then decide!

    P.S. If you like to read while drinking coffee, you can offer me a coffee too.

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    About the Creator

    Sebastian Voice

    Hi

    Writing is an art, the art of being known without being seen.

    Writing hides a face, a feeling, a thought, a desire, a mystery.

    I'm a dreamer!

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