SMS Marketing: Top Secret to Make Your Messages Yield to Sales

Sending SMS is a terrific approach to reach out to and tell your clients about what you have in store for them. This will allow you to reach out to your consumers more efficiently and enhance your conversion rate.

SMS marketing has evolved to become an essential approach for firms seeking to raise client awareness. It is a successful customer value optimization technique for your e-commerce company. If you want to reach out to your consumers more regularly and simply, keep reading to find out how.

What is SMS Marketing?

SMS marketing is a method for businesses to deliver promotional or transactional texts to their consumers. These clients must have granted you permission to send them SMS and information about the company/brand.

According to Pew Research Center, 97% of adults in the United States own a cellphone, and 93% access the internet. For this reason, SMS marketing is an excellent system for e-commerce businesses to reach their customers, engage them, and grow mobile audiences like never before.

5 Top Secrets For the Best SMS Marketing

While SMS marketing is essential for every business and brand in this era, there is a need to know the best approach to optimize this new key to business.

If you think sending SMSs can be one of your marketing strategies, here are 5 SMS marketing ideas for your e-commerce business.

1. Welcome Text Messages and Offers

Welcoming your new subscribers is an excellent way to create a strong relationship with them. It is an impression-maker about your brand, what you sell, and why they patronize you. Several e-commerce brands are offering similar products and services. Proper welcome text messages and offers can help you make the difference.

Most eCommerce platforms, like Shoplazza and Squarespace, offer MailChimp integration to help you organize your subscription list effectively.

An effective welcome SMS should contain these elements:

• A Personal Greeting: This is an obvious requirement, as it is important to welcome the new subscriber.
• Promo Code for New Users: Give your new subscribers promo codes to entice them to your products to make sales. You make sales, your customer has a positive first experience with you, and everybody wins.
• Information on Opting In and Out: Allow the subscribers to know they can opt-out/in your brand SMS contact list. It is legal and polite to do so as they can rejoin at any time of their choice later.
• A Call To Action (CTA): What do you want the subscriber to do - purchase a product? Visit your Welcome/Home Page through a link? In a clear statement, ask politely what you would like the subscriber to do for you.

2. Announce New Products

Announcing a new product launch via SMS is also an excellent way to increase your customers' conversion rate. Sending text messages to your customers to introduce them to new products shows them they prioritize your e-commerce business. This is essential to driving sales. Also, it gives the recipient a reason to buy the product by instilling a fear of missing out on the new product.

3. Promote Cross-Selling and Upselling

When a customer signs up to receive messages from your e-commerce brand, it indicates trust and interest in what you sell. This makes upselling and cross-selling less difficult. Now, you can encourage the customer to consider purchasing a comparable higher-end product than the previous one they bought (upsell). On the other hand, you can offer related or complementary items to customers to buy (cross-sell) through SMS marketing.

4. Send Reminders to Shoppers about Abandoned Carts

An abandoned cart is one of the ruins of e-commerce brands, causing many problems and revenue loss. Sending SMS to your customers can help alleviate this issue and remind them of the items in their cart. When you want to remind customers of things in the cart, follow these few tips for conversion:

• Offer discounts or price cuts on items in the cart.
• Provide a simple checkout/payment process.
• Send photos of the product to show them what they are missing.

5. Run Discounts and Giveaways

As previously stated, reaching customers through SMS is an excellent strategy. Not all cell phone users have access to the internet. Most people check their SMS more often than emails. To grow your SMS subscribers fast, create giveaways and discount sales. You can then use other marketing channels to promote it.

Conclusion

SMS Marketing is an excellent system that you can optimize to have a greater audience in a competitive market. As a result, you can be more assured that a portion of targeted customers will check to know what you have in stock for them.

(Contributed by Ayotomiwa Omotosho; Co-author: Clair Feng)