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Simple Ways To Have an Effective Online Reputation for Small Businesses

An optimized website, a well-managed Facebook page, and an interactive Instagram profile can help your business build a good online reputation! Read more!

By Scott SomervillePublished 3 years ago 4 min read
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Online Reputation

In the fast-paced era of today, companies need an effective digital blueprint to survive. Both small-sized and large-sized companies need a good reputation. This in turn allows them to generate quality leads that translate into sales. If a company does not have a good reputation online, it’s game over for them. The business cannot grow nor can it get customers. This is because other visitors can easily see a company’s online reputation.

A staffing agency can check out a person’s profile present on their website, Facebook, or LinkedIn and decide to hire them. Similarly, a customer checks different businesses, and their products on different online platforms. If your small company’s profile seems to portray a good reputation among your existing customers, you can make more sales. Learn how to manage your business reputation, especially if you’re a new business.

Website

Start by developing a website that is user-friendly and boasts an interactive UI (user interface). When a visitor lands here, they should be able to easily navigate through all the web pages. You should have a detailed mega menu that has links to every section of the website. Make sure that these sections are detailed too so that the user can understand every detail. Include high-definition images on relevant pages and follow standard SEO practices to include keywords in content. This will help your webpages to rank higher on SERPs (Search Engine Ranking Pages). Make sure to include user reviews on your website. Include statistics such as daily sales and satisfied customers to showcase a good online reputation.

Facebook

Facebook is a great place for new business. You can do a lot on your business page. Make sure to pay special attention to each section. For instance, your “About Us” must be well-written and tell the customers exactly what you do. Your “Shop” section must contain your products. Along with this, you should also keep an eye on your “Reviews” section. This is quite an important place as new visitors will definitely visit this section to see how other customers think of your business. If the reviews aren’t good, they aren’t going to make a purchase, rest assured. Therefore, every time you get a good review, thank the customers.

On the contrary, when you get a bad one, make sure to talk to the customer and ask them politely what went wrong. It may happen that they provide valuable feedback to you that can make you improve your services further.

Instagram

Instagram is a great place for new businesses. The reason is that it is a primarily show-and-tell website. Here, you can also conveniently interact with your customers. Use the “stories” feature to put up whatever you’re up to. You can put up an infinite number of product pictures here as well. Customers who visit your profile will only need to scroll down. And when they do, they’ll be able to see your complete profile! You can even refer to how to get free Instagram followers to boost your initial brand awareness.

Furthermore, they will be able to have a look at the comments in praise of your work. This will serve as a testimony to the credibility of your new business and help you get more. Make sure to frequently collaborate with other organizations as well. Promote them, and they will promote you as well. Make sure to tag some of your long-standing followers in your posts as well!

Google

Note that when someone searches for you on the internet, Google displays information about you as well. You can submit this info to Google and make it more informative. Make sure to include a working phone number. Add your address as well. Furthermore, providing Google map directions will enable your customers to check out your physical location too. Here, customers will also be able to see your Google reviews.

You have to put in a combined effort on all your social media and websites for the reviews to be good. Keep your customers happy, and you will be able to get good feedback! A comprehensive and to-the-point info on Google will be able to present you as a legit company.

Make sure to take care of all the factors above for a good online reputation for your online business. That will allow you to enjoy a greater return on investments, better client retention, and more profits!

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