SEO Copywriting- All Essential Elements You Need to Know

Writing fun and engaging content that, at the same time, is SEO-friendly is not a piece of cake. It is essential to publish compelling content to drive traffic to your site regularly. When you give readers a good reason to visit your site multiple times, they begin to trust your content and familiarize themselves with your business.

Search Engine Optimization

SERP results are calculated based on the content on your page- including the number of keywords used, the type of clicks, the trustworthiness of that website. For your blog to be successful, the content needs to appeal to your audience, provide relevance and solve a specific problem while highlighting how your business can solve it. There are some elements that you need to consider for better search engine optimization. Let’s take a look at them.

Page Title

For keyword-optimized content, it is necessary to include keywords somewhere in the title. It is suggested that the keyword be present in the first half of the title, but even if it can’t be closer to the front, it needs to be included. It also reflects the language the searchers used and allows crawlers to determine that the page is, in fact, about a particular subject. By keeping your title under 60 characters, you can expect 90% of the title to be displayed correctly.

Meta Description

A meta description is one of the webpage’s meta tags displayed as a small text underneath the title on the SERP. It is meant to provide users with a brief description of the content on your page to know if the page will answer their search query. While keywords in meta descriptions might not influence your rankings, creating compelling content will increase your CTR. Keep your meta description long enough to be descriptive, somewhere between 50-160 characters.

Content

A specialized Digital Marketing Company in Oman, Kuwait, Bahrain, Qatar, Dubai, U.A.E. and Saudi Arabia can provide content that is unique and regularly updated to keep search engines happy. For SEO purposes and easy reading, your content should be adhering to the topic and centered around the subject matter of the chosen keyword phrases. Search rankings can be affected if your content is too short. Generally, the content length should be at least 300 words. You can bold the keyword phrase or include it in a bulleted list. While it is still debatable, using keywords in subheadings organically may increase your post’s visibility and relevancy and improve the rankings.

Keyword Frequency

Keyword frequency refers to how often a keyword pops up on a given web page. The more times a keyword appears in a piece of content, the higher the keyword frequency. The term keyword density is closely related and can be calculated by dividing the frequency by the total word count and multiplying the result by 100. The ideal keyword density is around 1-2%. It would show the keyword enough times in the content without engaging in keyword stuffing. Mindlessly including keywords will do the exact opposite of what you are trying to achieve, and your page could be even penalized by Google.

Page Links

To let search engines know that you are sufficiently connected to other pages, you can add links to your content. The right Digital Marketing Services in Oman, Kuwait, Bahrain, Qatar, Dubai, U.A.E. and Saudi Arabia can build trust and credibility for your website and push it to the top spot in SERP. Here are some tips for linking:

Create more content so you can have lots of links

Link to relevant pages every 120 words (approx.)

Have deep links to relevant interior pages of your site or other sites

Use naturally relevant anchor text

Linking to other relevant content can increase trust in your website and help search engines understand your niche.

The SEO landscape is constantly changing, and keeping up with it and updating your content can be very demanding. If you are looking for a Digital Marketing agency in Oman, Bahrain, Kuwait, Qatar, Dubai, U.A.E. and Saudi Arabia that can improve your strategy and implement the best practices, feel free to get in touch with Adaan GCC Digital Solutions.