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SEO Basics-You need to Master

SEO Fundamentals

By Elite DigitalPublished 3 years ago 5 min read
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The dynamics in the Google algorithm are making the world of SEO complex day by day. But relax, you understand it's ABCD. Through this blog, I will acquaint you with SEO fundamentals. Thus, you will have a better understanding of how search engine algorithms work. And also, how results from organic search come.

WHAT IS SEO?

Search engine optimization (SEO) is an internet marketing approach to get targeted traffic to a website from the organic search results of a search engine. Content creation, keyword optimization, and building backlinks are regular SEO tasks.

WHY IS SEO IMPORTANT?

Most of the search engine traffic goes to the websites that rank at the top positions of organic results (excluding ads displayed on top of the results), specifically, the first five positions. We consider these websites to receive organic traffic. Therefore, in order to make your website appear high in Google's SERPs (search engine results pages), SEO is one of the key methods of increasing your website's visibility.

4 FUNDAMENTALS OF SEO

1. TECHNICAL SEO

All SEO experts know that in order to find any business every search engine will find, crawl and index a website first. For that the spider of Google, Bing and other search engines crawl on the webpages and collate the information. There are various files in the website which give search engines the set of instruction on how a business owner want them to crawl and index their website.

• An XML sitemap offers search engines the compiled list of all the web-pages associated with your website. Through this file, search engine gets the direction in terms of the page that owner wants to crawl, index and show in SERPs.

• A robots.txt is opposite of the XML sitemap. This file tells the search engines which web page not to crawl, index and show in SERPs.

• Factors such as security, responsive design and speed are also in the technical SEO. There is no surprise that search engines rank the websites higher which are secured via HTTPS connection. And, because majority of the organic traffic comes from mobile devices, it has become indispensable to develop mobile friendly websites. In the end, yes, speed plays a vital role too. As people have now smaller attention spans and google has set the value of FID (first input delay), the search engines rank the websites more if its loading time is less.

2. CONTENT

Content in SEO means text, various images and videos, PDFs, and many more. Search engines determine the meaning of a webpage based on the content that appears on it.

We should keep the following four factors in mind while writing content and its SEO:

• Keywords–the text on the website needs to include the keywords or phrases that you want to rank in the SERPs. Correct and relevant keyword selection leads to the success of the campaign.

• Type– In order to create a webpage that is concise, aesthetically pleasing, and engaging, it is imperative to integrate text, videos, and images correctly.

• Quality–It needs to be ensured that the content mentioned on the pages is unique, well-composed, and provides the information deeply.

• Relevancy–The more relevant is the content on the page, the more likely the high ranking of the website will be on the SERPs.

3. ON-SITE SEO

The primary and mandate on-site elements that need attention for the search engine and user alike include:

• Different Heading tags:: With these heading tags, website owners can standardize the formatting of different headings and subheadings of the content. With the help of these distinctions, search engines and also readers can easily understand the content.

• Page titles and meta descriptions:: These are tags in the header of a webpage. With this information, search engines create small brief extracts of information that appear on search engine results pages. The title of the page determines the ranking and potentially the click-through rate.

• Alternative text: This additional information on images will guide the search engines with a text description of a picture.

• Internal links: These links aid the search engines and website visitors to jump from one page to another effortlessly. The hyperlinked text talks about the context and significance of an internal link.

• Structured data: This is the small piece of code that provides search engines to the point information about what we mentioned on a webpage.

4. OFF-SITE SEO

So until now, we have learned that there are many factors on the website directly that influence its ranking. But, SEO is not just about your web page but about your website’s authoritativeness and trustworthiness authority on the internet.

Following are the crucial factors that Google or any search engine considers for ranking from off-site sources:

• Local search:: If you either have a physical shop or a virtual one, a Google map listing is important via Google My Business. Just sharing about the location, its verification, and contact details, Google understands the business and eventually builds trust. By getting five-star customer reviews and comments one’s website can have the trust of Google.

• Links:: These are the connections that take the user from other websites to your website. These links are treasured because these can pass authority, I mean to say the ranking power from one website to another. It acts as a vote of confidence from one website to another.

• Social media:: It would not be erroneous to say that a link from an Instagram or Twitter post to the website doesn’t pass the same level of trust and authority as mentioned in Local search. But, your social media profiles on different social networking sites carry a weight via the link they offer to your website.

In order to be on the top of SERPs, it is must that all above mentioned fundamentals should be fulfilled. In you are looking for SEO expert advice or services, please contact Elite Digital, the best SEO Company in Ludhiana.

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About the Creator

Elite Digital

Elite Digital aims to be the most trusted State-of-the-Art digital marketing company in Ludhiana. A top-ranking page on Google is our mission for your organic results and so are the conversion rates. Therefore, we are your brand builders.

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