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Online Marketing Tips

The Role of Social Media in Driving Traffic to Your Website

By Perla ClayPublished 2 years ago 3 min read
Online Marketing Tips
Photo by Charles Deluvio on Unsplash

Digital marketing is basically the part of online marketing, which uses the internet and online technologies like desktop computers, cell phones, and various other electronic media and platforms for marketing products and services to the target audience. These days every company is into online marketing because it helps in reaching potential customers. The companies also use online marketing for enhancing their visibility on the internet. So, online marketing has now become one of the most important components of a successful business online.

Online marketing helps you in increasing your brand awareness. This is very easy to achieve through online marketing. It is one of the cheapest ways of promoting your product online and also reaches a large number of people in a short span of time. There are various online marketing techniques used for increasing your brand awareness. Some of them include email marketing, search engine marketing, online advertising, viral marketing, and blogging.

>>Analyze and Discover Your Competitor's SEO<<

Before getting started with your online marketing strategy, it is very important to have a target audience. You can use your website or blog to reach out to your target audience. If you are promoting a product for making babies fall off their strollers, you should target baby enthusiasts, parents, and grandparents.

By Stephen Phillips - on Unsplash

Once you have the list, the next step is to build a good email marketing campaign. You can start by writing emails to educate them about your product or service. For online marketing through email, you need a professional approach and great content. The content should be relevant to your target market, if you are using Google AdWords, it is advisable to use the keyword density strategy, if you want more traffic to your site.

Another important online marketing technique is search engine marketing, which is also referred to as SEO. Search engine marketing helps you to increase your website's visibility in search engines. SEM usually includes pay-per-click advertising, organic search engine optimization and web content writing. SEM is a long-term investment, but if you use the right keywords, your ads will display in the right positions in search results. The SEM techniques include the following: using keywords in your content, creating your own listings in search engines, paid placements, banner advertising, and article marketing. The more you advertise, the more you should focus on quality content.

>>20 Billion Keyword Opportunities, All at Your Fingertips!<<

When it comes to on-page SEO and off-page SEM, experts say that both are equally important. There are various methods to do this, such as optimizing your web page content; optimizing your meta tags; social media marketing; and pay-per-click advertising. SEO search engine optimization on-page SEO off-page SEO content writing already knows how to optimize your site. On the other hand, SEM experts say that they are different because they deal with both search engines and internet users.

Experts say that social media networking sites are one of the best ways to drive traffic from these sites to your website. Social media networking sites are popular today because people use them as a way to connect to their friends and relatives. By connecting with these people, you can promote your business as well as learn about what they are interested in. For example, if you are interested in Facebook, you can use relevant keyword phrases as Facebook fans' names when you sign up for an account. If you don't have an account yet, you can go to the Facebook home page and sign up.

On the other hand, search engine optimization on-page SEO techniques will improve your ranking. In SEO, experts place certain keywords and keyword phrases in the title, URL, and Meta description. Experts also say that they cannot predict SEO rankings for the rest of the year. However, over the last three months, Google has started to index pages more eagerly than before. This move was made in response to feedback from the public that their searches are taking longer to find results. You can check your SEM rank using tools such as Google Analytics and Google AdWords.


About the Creator

Perla Clay

Discover new home & kitchen ideas, healthy products, makeup looks, skincare advice, the best beauty products, and tips. 💫

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