Niche Marketing SEO and Avoid These Niche Marketing Mistakes
SEO and Niche Marketing Mistakes
When can you get the best quality, targeted traffic for your niche website? From search engines of course! When someone uses a search term (keyword) that is related to your niche they are trying to find information and answers to questions that you can help them with. So you need to get in front of this targeted traffic.
Search engine traffic is of the highest quality. People don’t search for “the best laptop for under $1,000” without having the intent to find and purchase such a laptop. So it is essential that you do everything that you can to rank your web pages as high as you can on Google and the other major search engines.
It all starts with Keyword Research
Before you even begin to setup your niche website you need to perform comprehensive keyword research. There are many tools available for this and you can outsource the work if you don’t want to do it yourself.
Keyword research is not that difficult. You can use the free Google Keyword Planner, enter a seed keyword for your niche e.g. “budget laptops” and then see what related keyword suggestions are returned. It is usually fairly easy to find hundreds of keyword ideas in a couple of hours.
You can then organize your niche website and your content around the keywords you find. With WordPress you can easily set up different categories for different keyword groups. When you create posts for your website use your keywords in them to maximize your chances of good search engine rankings.
On Site Optimization
SEO has two major elements which are on site and off site optimization. You are in complete control of on site optimization as the owner of your website. Make sure that your website has the best structure for SEO and that all of your content is SEO optimized.
Create your content around your keywords. Determine what your main keywords are and find related keywords. Use your main keyword in the title of your posts. Use it again in the body text and mention the related keywords at least once. Don’t go too crazy with keywords otherwise you can be penalized for “keyword stuffing”.
You need to make your keywords blend in naturally with your content. Never write content just for search engines. Write for your readers and integrate the keywords in a natural way. With a bit of practice you will soon get the hang of this.
Off Site Optimization
This is about other websites linking to your content. Each link is a “backlink” and you need to get as many high quality backlinks as you can to your website. When your content is good this will happen naturally but you can always give this a boost by creating your own high quality backlinks.
There are service providers who are experts in SEO that can do this for you. Be sure to check out reviews before you go ahead with any of these SEO service providers. Or you can learn about SEO and do it yourself.
SEO is your Long Term Traffic Strategy
Ranking as much content in the search engines over the long term should be your aim if you want to be successful with niche marketing. It may cost you money to begin with but if you have a good website that makes you money then the returns should be worth the effort and expense.
Niche marketing is popular among the Internet marketing crowd but many of them make a lot of mistakes with it and then claim that it doesn’t work. Well niche marketing does work you just need to do it properly and avoid common mistakes which we will discuss here. The most common mistake is to choose the wrong niche so please learn from the following:
1. Don’t Choose a Niche based on Products
This is a classic mistake. You come across a product that looks good and you can make a lot of money as an affiliate with it. You decide to create a website around this product. This is not a niche marketing website.
Niche websites solve problems for people in the niche. Products change all of the time and if you create a website around a specific product then it can soon become obsolete. Be committed to solving problems instead. You can then find products that will help to do this where you can make money.
2. Following your Passion
How many times have you heard the advice to follow your passions when it comes to niche marketing? It seems like every product on the subject recommends this. OK it makes sense to do something that you are interested in but you will soon lose interest if you are not making money won’t you?
You do not have to be really passionate about a niche to succeed in it. It is possible to develop an interest in a niche and be successful. If you choose a niche that you know will bore you or goes against the grain in some way then you will fail.
3. Not Validating a Niche
Some people will just start to work in a niche because they just think that it’s a good idea or someone else recommended it to them. This is not a good thing to do and you will be totally relying on luck which is not the best strategy.
You need to check that a niche idea has the demand and that people in the niche are spending money. If either one of these is not there then your chances of success or minimal to none. Take the time to validate your niche ideas.
4. Trying to find an Easy Niche
What a dream – a sizeable niche where people are spending money and there is little or no competition. Maybe one or two of these niches do exist but it really isn’t worth trying to find them. There are no new niches.
Competition in a niche tells you that there is demand and people are spending money. If a niche has no competition then run a mile. People have probably tried to make money from it before you and failed.
5. Believing you have to be an Expert
This is a common mistake that a lot of online marketers make when they are trying to choose a niche. If a niche idea looks good from a market size and commercial intent point of view they dismiss the niche because they believe they need expertise in the niche to succeed.
You don’t need expertise to succeed. Yes you do need to know something about the niche but just more than your target audience knows which is usually not that much. Don’t dismiss a niche idea because you need to learn about it.