My secret to selling. I don’t feel like I have enough experience or knowledge to title this “secret to selling,” I don’t know what exactly works about this formula, but I have a vague idea and information that may get someone closer to pinning a new strategy, their strategy.
I have been a sales person since I was five years old. I saw it all around me with my parents, grandparents, aunts, uncles, etc. I fell in love with the whole process of selling a product, and the challenges it brings. I don’t consider myself a social butterfly. I don’t like socializing; it just takes to long for me to warm up to someone at times, so it always ends up ruining the possible friendship or relationship we could’ve had. For me, its always been hard to make friends and keep friends. I am an introvert, and I stick to a small group of people: my family. Sales make me a completely different person; a whole other me comes out. A social person that loves talking, sharing, and listening. I began selling Beanie Babies at a flea market my parents would attend. I love the memory of ol’ innocent me, no worries of failing, no preoccupation if my items would sell or not, or if it would be a failing business, my first failing business. I recalling selling a few, and it felt wonderful and so easy to be able to make money. It felt too good to be true.
Later in life, I moved on to selling lemons and pecans. We had a tree in the backyard so I began to collect them, and bag a few and sell them on my porch. I would hang the bags to the spears at the end of the black metal fence. I probably did start up a few other business endeavors in between the Beanie Babies and middle school, but I can’t recall them. I went on to middle school, and my eyes were opened by the hundreds of desperate and hungry consumers at school. I would stash every morning my Nike duffel bag with Cheetos, Fritos, and Doritos, and to set my self apart, I would offer some extras: chamoy, salsa, and lime juice (my mouth waters just writing about this). I would also carry a few Gatorades and sodas. I would make enough money to reinvest, and keep a bit on the side for myself.
Slowly, my school would start to crack down on us vendors, and I felt the risk was too high at the time for such small profit, so I moved on to something bigger and better. Spray pain cans, markers, and black books. Oh, the black books, such a big thing back then. A way to show off your art, your graffiti skills to others in school. At that time, I was blind to what exactly I was doing; I just saw people happy and willing to pay anything I asked for my items. This all lasted until the last days of high school.
I always felt pressure from my parents to study and go to college or a university, even though neither went to college or university, and they still lived a pretty comfortable life—even more comfortable than the life they would’ve had working a nine-to-five job. But they kept pushing it. I felt very lost, and I felt that they had been brainwashed by their parents, or maybe their parents would tell them the same not realizing the talent they had to sell. In my home, anything other than going to college or university, studying to get a degree, and working your profession was seen as below average, time wasted, not good enough. That surprised me because they didn’t even know if the other side of the coin was that good. But I’ve come to understand them, and realize why they pushed so much on it. I did not go to college, and it may be clear but when I’m making a sale, you can’t even tell.
My secret has always been composed of confidence, speed, and politeness. At times I’ve read very little about the product I sell. I do little research, or base it off of what others have told me, and that is because I don’t always have a lot of time to dedicate to each and every product, but the little I know I stretch it out and make it seem like that’s all you need to know, to convince you that you need this product. I am sure you need it, and you’re going to want it. I also provide the confidence that I will always be by my customers' side. I make them feel trust in what I sell and who I am, and in return they trust me and psychologically feel that if they buy it from me and anything wrong happens, they can come back to me because I will be there for them. It's customer support at its finest, and at a personal level. Nowadays, you buy an item and if something goes wrong, in most cases you can’t just pick up the phone and call someone, or ask them to come over and help. Some companies gave up on the whole customer support line, and rather have you email and pray that someone will eventually reply.
Speed is that force that pulls in the deal closer. I value speed. Speed in delivery or meeting up for the item to be purchased. The back and forth texting and replying. The calls with full and detailed information, and answering any question the customer has. People value that a lot, especially in a time when we have Amazon smashing down your door with Prime packages delivered same-day. People will pay more for that speed. I have had many tedious experiences with sellers that will irritate me with their late responses. They have a full store set up on their site or items listed, a full-on running business, and you message them and some even take a day to reply. I’m not perfect. Some days I might take a bit longer, but for the big deal items, I am there like a hawk. I connect all my accounts to notifications. Notify me everywhere, like a WUPHF. If you ever decide you want to try sales, you have to act like a doctor on call. Always be there and available for any customer.
Politeness. The hardest one for me at times, but it goes a long way. Even when things go sour, being polite will calm things down, and allow you to find a resolution or help the customer offer one. It is important to be polite and treat your customer right, because in the end they could’ve gone with hundreds or thousands of others that are selling the same product as you, but what will keep them coming back is that politeness that forms a connection. However, I never advise to get too personal with a customer, because then they feel you are invested too and start seeing you as a friend, a buddy that they can use as a connection to be able to have full control of the deal, or any future deals.
I currently spend my days at home, full-time. I have enough free time to care for my pets, my son, and literally spend my days however I want, even giving it a go at writing. I finally applied the "just write" technique, so this is my first go at it. Many may say, "Oh, I know this," "That's nothing new," or " Duh," but I feel it may be helpful to some to hear a bit of a background story to why I feel this works for me, and may help you in piecing your technique together.