Make Yourself Stand Out To Attract More Attention, Sales, And Profits
When you differentiate yourself from the competition, you will stand out in a crowded market.
You'll catch the imagination and interest of individuals you wish to reach if you present your uniqueness and accentuate your exceptional traits in your sales copy and marketing.
It pays to be an original in a world of copycats. A new concept's inventor is generally the one who gets the greatest mileage out of it. While rivals continue to do things the same old way – until change is forced upon them – innovative businesses frequently become market leaders. It's either differentiate or perish.
When you set yourself out from the competition, you'll be noticed. It's novel, unique, even revolutionary, and it's the type of thing that produces buzz and stirs up the market. After all, if you were doing exactly the same thing as everyone else, few new clients would be drawn to you.
Consider the following scenario... "What might you do to set yourself, your company, or your product apart in a way that prospects and customers would value?" Another thing to consider is... "What customs might you break that would pique people's interest?"
Putting a new spin on your business should be done with your customers' and prospects' wants and aspirations in mind. Distinguish yourself from their viewpoint.
Challenging the way things have traditionally been done can lead to innovative new solutions that pay off handsomely.
What adjustments can you make that will make your consumers exclaim, "Wow!"?
Consider what the general public desires. Essentially, they want better, quicker, and more convenient service. They're looking for a good time. They strive to solve problems with the least amount of work possible. They are looking for immediate pleasure. They want to be handled with respect and like VIPs (which customers are, of course). They want to do business with firms that are concerned about them, their environment, and the globe in general. Make a distinction that appeals to their interests.
Examine every aspect of your business and compare your methods to those of your competitors. Are you doing things the same way? What would you do differently if you had the chance? What improvements might you make in that area that your clients would actually value?
When you stand out, you receive a significant edge.
As if you were the consumer, reimagine your company's processes and marketing materials. Everything should be designed with the client in mind. Turn the concept of "tradition" on its head. Reimagine your company. Make it more user-friendly and focused on the benefits. Break new ground... even if it means completely reinventing your industry.
Let's have a look at a few of easy instances.
The cash registers in many retail businesses are located near the entryway. Isn't it possible that such premium real estate may be better utilised to exhibit intriguing new items and attract more customers? This is something that PJ's Pet Centres excels at. Outside the front door, they've carefully arranged a big cage of lovely pups. Few individuals can pass by without paying a quick stop... Many of them are drewn on the inside of the business.
Some restaurant owners who are also entrepreneurs do the same way with their kitchens. Observing the chef masterfully make a variety of culinary delicacies is both informative and amusing for the patrons. At the same time, the majority of competing kitchens are located in the back of the restaurant, out of sight, so no one can see them.
East Side is a neighbourhood in Manhattan. Mario's has done something special to set themselves apart. They understand that desserts are one of the most profitable menu items for any restaurant. As a result, they don't use the typical dessert tray or menu. Instead, they use a View Master to show gorgeous colour slides of their delectable, mouth-watering masterpieces. A View Master is a little plastic toy that you hold up to your eyes and click to alter the picture displayed. Who can say no to seeing each of their areas of expertise? It's a fun and unique way to reveal tasty gifts. Everyone laughs the first time they hear it, and I'm willing to bet that as a result, more people purchase dessert.
Examine your company and industry in detail. What is "industry standard"? What could be done differently in the corporate world? What changes might you make to generate more attention, desire, curiosity, and sales?
It pays to be an orange in a world of apples.