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Low-Cost Marketing Ideas to Survive During COVID-19 Pandemic

Businesses can go for a low-cost digital marketing strategy that includes social media marketing, personalized email marketing, as well as content marketing.

By Alexander DanielPublished 4 years ago 4 min read
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Amidst coronavirus pandemic, various countries resorted to lockdown to flatten the curve of the infection. Lockdown meant confining the movement of millions of people to their homes, closing businesses, and ceasing almost each and every economic activity. As a result, the economy is at its all-time low, and the maximum population is surviving on either savings or grants.

The good news is that for businesses, the sales are down currently, but the demand is not gone. It is latent and will present later. Therefore during this dormant time, digital marketing is the best current opportunity for businesses to prepare for the coming recovery.

Businesses can go for a low-cost digital marketing strategy that includes social media marketing, personalized email marketing, as well as content marketing. This is the best time for brand creation and to be on social media and increase the business.

Here are several low-cost marketing ideas for businesses to survive during these difficult times.

  • Connect with your customers on social media

Today there are billions of social media users. As more and more people are becoming Internet users, social media is reaching the maximum population. And Among these people, most of them purchase goods or services from a social networking site they are following, such as Facebook and Instagram. The market is continuously changing, and social media marketing is progressing and also adapting the changes. Social media marketing has become a powerful online marketing resource for new and existing companies and brands. It is, therefore, imperative to stay connected with customers on social media. The social media platform will increase your company and brand’s exposure and enhance the customer base.

  • Local SEO Services

You must have often typed “near me” or “nearest” while searching for a service or a product. Same way, maximum smartphone users search what they want in the local online market. It is, therefore, necessary to target such local consumers to increase the business. If you are looking for more local business, then you must go for local SEO services. In the online platform, it is certain that maximum consumers go online and use a search engine to find local businesses and their products and services. It is necessary to connect with such consumers through local SEO. Local SEO is one of the best services that digital marketing companies provide to reach targeted local consumers.

Local SEO is the process of making your business visible for a specific geographically related search. It makes your business visible mainly within Google’s Local Pack. Smartphones have kicked out the telephone directory, and online search engines are now in. Therefore it has become imperative to get found by local consumers looking online for products and services through local SEO. This is a specific type of SEO that helps you to increase your visibility locally and hence grow your business in your area.

  • Use of B2B mailing lists as a low-cost marketing model

An accurate verified email database that includes the email addresses of the key contact, job title, mailing address, phone/fax, SIC, NAICS code another business details is known as B2B mailing lists. Businesses can use such verified mailing lists for all their email marketing campaign and increase their ROI. The list can be useful for increasing your brand visibility, explore new markets, and expand the business. Businesses can also connect with potential customers and generate leads that convert into customers as well as retain old customers. Taking the services of email lists providers such as InfoGlobalData is affordable, where you will get the best quality email lists, which shall facilitate multi-channel campaigns and higher ROI.

  • Revise your communication strategy

It is not costly if you plan to revise your communication strategy. You simply need to change a few things while communicating with customers, and your job is done. For the success of businesses, it is imperative to send the right marketing message to the right customers at the right time and through the right mediums. An effective communication strategy can help businesses achieve a high volume of sales. If you opt for an email marketing strategy to communicate about your products and services to your customers and most of your emails, go unread or is deleted from the inbox, then the entire effort goes in vain. Therefore its time to overhaul your communication strategy. Send emails only to your target audiences where there are more chances to gain potential customers. Also, send your emails at the correct time.

  • Conduct virtual events

Virtual events are the events that are held online and which are cheaper than the physical location-based events. The virtual platform helps to host global conferences, trade shows, product launches, etc. from the comfort of your office or home. It requires only a laptop and an Internet connection to host a virtual event. Virtual events help in increasing your customer base by reaching the global population. You can also host an event only for the target audience and get an event attendee list from a company that provides such a list, such as InfoGlobalData and invites your target audience to attend the event.

Digital marketing is not a costly affair. By implying the above strategies, you can easily promote your business even during these difficult times. You can reach maximum customers like never before and increase your business visibility and revenue.

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