Killer Tips to Choose the Best SEO Package for your Business

Search Engine Optimization (SEO) has become imperative for each business today. Whether you’re an enormous brand, or a mini manufacturing unit, SEO is vital for every player. However, the key to successful SEO is selecting an SEO package that suits your business’ needs. Now which will be a grind, having said that there are numerous SEO companies within the market and that they have different sorts of SEO packages to supply.

Selecting the best SEO packages for your company can be tricky, especially if it's your first time. After all, you want to make sure you’re getting your money’s worth, whether you’re signing up for a premium package or a basic SEO starter-kit to get your site off the ground.

Here’s what you should consider while working with an SEO company:

Personalized SEO packages

SEO companies typically offer a variety of packages that come with different options. However, it really boils down to two types of plans: standard and customized. As the name suggests, standard packages include essential SEO services that are common to all companies. These plans will cover the basic tools and strategies.

A customized package will be tailored to the unique needs of your business. Though the package may cost a bit more, it also ensures you get better results than a one-size-fits-all approach.

Keywords, link building, title tags and more

Keywords are the basic building blocks to search engine optimization, but they should work in concert with things like meta description optimization, backlinks and local directory submissions. Back links, for example, are the incoming links to your site, while link building is the process of linking your site to other relevant sites, which in turn should improve your rankings. And loading up on keywords that you’ll never rank for is a waste of time.

In other words, keywords are only the tip of the SEO iceberg.

Will your SEO company take care of the alt tag optimizations? Will they create a Google sitemap for your site? These are the types of questions you should ask.

Look over a site’s SEO offerings, and if you come across terms you’re unfamiliar with, you can usually get a basic understanding through a simple online search.

What’s the plan for the content and social media sites?

Over time, blog posts, webpages, images and videos will contribute significantly to your search rankings. It not only positions you as an authority figure in your respective niche or industry, but it’s also an organic way to make use of keywords, especially when used in the titles and links. How frequently should you blog? Do you need to rewrite any of your current web pages? Are you making use of images and videos? Again, all of this makes a big difference.

This includes SMO, or social media optimization. What social sites are you using? Are all your tweets and Facebook posts self-promoting? How often should you post on social media – and what are the best platforms to use? These questions need to be asked, too.

Tracking and reporting services

The best SEO packages should provide you with a tracking and reporting system to keep you up to date with their progress, showing month-to-month results and year-to-year comparisons. What’s working, and of the strategies you’re using, what’s being done about the SEO work that’s not working?

A reputable SEO company will not guarantee anything, as there’s just too many variables. On the other hand, you have to remember that search engine optimization is a marathon, not a sprint. Even with a basic SEO package, you would still be receiving better rankings over time.