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Key features of the NFT Trading Platform.

The NFT trading platform website combines the functions of an online store, an auction, and a blockchain platform for issuing non-fungible tokens. Users should be able to create their own NFTs and sell them.

By RagunathPublished about a year ago 3 min read

In addition, such an NFT marketplace (NFT platform) usually has features for attracting and retaining customers and improving the quality of service.

When developing your own NFT marketplace, it is best to start by implementing the following elements.


This feature provides marketplace visitors with all the necessary information about the lot: title, fixed price, description, image, owner, purchase method, rating, etc.

Some NFT marketplaces also provide information about the blockchain and protocol of the token so that users can verify the authenticity of purchased NFTs.

Search system

Make sure your users can easily find the topic of interest to them. This will make it easier for users to navigate through the range.

Filters also make navigation easier, especially if there are many tokens of the same type on the platform.

Registration and login

To buy or sell tokens on the NFT development platform, the user must create an account.

As a rule, registration by e-mail, phone number or through accounts on social networks is used. The user is usually also asked to provide a cryptocurrency address.

If it is not available, you can register by providing a link to a cryptocurrency wallet, for example, Coinbase Wallet, MetaMask or MyEtherWallet.

Creating an ad

This process should be simple and fast. Ideally, it should be the same as on eBay. To do this, you need to think about the optimal sequence of user actions and implement something like an OpenSea collection manager.

This will help you quickly upload the product to the site and specify the properties of the token, including the name, price, description, tags, external link, etc.

Wallet for NFTs

The user needs a crypto wallet to send, receive and store tokens, digital assets and cryptocurrencies (NFT transactions). The easiest way to do this is by implementing integration with popular crypto wallets.

The main thing is that such wallets support the NFT protocol you need. Usually these are MetaMask, MyEtherWallet, Coinbase Wallet and WalletConnect wallets.

Our company is also ready to help you develop your own crypto wallet.

Trading Statistics

Usually, there is a section on the NFT trading platform where the user can view trading statistics. This allows you to understand how popular the site is, what it sells and what price you have to pay.

For example, in OpenSea, trade statistics contain the following data: events, product name, price, buyer, seller, and date.

Reviews and ratings

From reviews and ratings, you can find out how much visitors like the lot or the seller / buyer. This information helps users evaluate contractors and specific lots.

As a rule, the rating is implemented in the form of a numerical assessment of the product or likes.

Reviews can be implemented in the form of comments that all registered users can leave, as well as in the form of reviews that counterparties leave to each other after the transaction is completed.


You can implement a push notification system to inform users about new bids for items in a selected category or seller, a change in the status of a selected product, new messages, a sale of an item, or an update to the NFT marketplace.


This is an essential element of any NFT development service trading platform. Users can contact support to get answers to their questions or resolve a problem and conflict.

You can implement a help desk through a call center, web mail, a separate information portal, or using a helper bot.

NFT standards

Standards are the driving force behind the NFT. In order to launch a blockchain-based NFT, certain token standards must be used, which guarantee that the asset will act in a certain way and demonstrate how to use the basic functions of the asset.

Currently, the most popular standards for NFTs are as follows:

ERC721. These tokens are unique and non-fungible. They can represent physical or digital properties. This standard supports smart contracts and provides an authorized way to transfer assets using the transferFrom method.

ERC1155. The ERC-1155 multi-token standard supports not only fungible and non-fungible tokens, but also semi-fungible ones. It is much more efficient than the ERC721 standard.

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