Instagram Live may be the best tool you have ever used!
What is Instagram Live?
For several years, we have seen advertisements grow from newspapers and magazines to radio and television. Advertising grew rapidly and marketers had many opportunities to explore different ways of presenting their products and services. Ads began appearing on television in the form of video and spread to the Internet. More options were explored where marketers placed their products on tapes for greater visibility. As soon as social media opened its doors, marketers realized that the world of opportunities was huge.
Social media marketing has become mainstream with various platforms that offer marketers opportunities to grow their business, with Instagram being one of them. Instagram became the platform used by every marketer in their marketing strategy. More and more businesses started using the platform and the professional Instagram account grew. Businesses want to publish content and attract loyal customers, which has led to increased interest among Instagram followers. As more and more companies make Instagram a tool for marketing their brand, many features have been added to the platform for the benefit of Instagram users, marketers and true followers.
What is Instagram Live?
In 2016, Instagram released Instagram Live, a great feature that allows users to stream live video to their streams. Once launched, it was accepted by Instagram users. In the early days, it was used to share life experiences, travel stories, vlogs and more. It was a fun experience for Instagram fans, but the business potential was still questionable.
Most users now know what Instagram Live is. But if you are new to this social media platform, Instagram Live is another feature on Instagram that allows the user to stream live to their followers and engage them in real time. When you follow an account, you will be notified when a live video starts. In addition, a ring around the Instagram profile picture is highlights, which indicates that the account you are following has a live history. Real Instagram Followers UK can be tuned in from there.
With Instagram Live, you can
• Stream video in real time
• Attract your followers as they post "like" tags and comments on Instagram
• Save a replay of the video and upload it to Instagram Stories
• Pin the best comments at the top of the video
Each feature of Instagram Live offers a unique benefit to its user. As a marketer, it is up to you to use these features.
How can you take advantage of this?
Instagram offers the highest loyalty compared to any other social media platform. If you are competitive, you need to be on top of the market. and to be competitive, you need to be up to date with Instagram features. Instagram Live is a feature that offers huge growth opportunities to its business users. From being able to engage your users in real time, communicating with viewers, to marketing products and services, Instagram Live offers many benefits. Some of the benefits of using Instagram Live for your business include the following.
Offers more visibility
How many Instagram posts do you see in a day and how many do you post? Did you know that almost 70% of posts do not reach target customers? Well, a lot of time and effort is wasted, right? If you have invested a lot of money in content and strategy, this is also a waste of money. That's where Instagram Stories come in. They place your content at the top of your followers' streams ensuring that your content is visible.
Instagram Live goes one step further. They are not only placed at the top of the fan streams, but are also highlighted. It increases the chances of promotion as it increases the interest of Instagram followers. To add to the visibility benefit, Instagram Live activates push notification; if your fan has activated the feature, they will be notified when the live session starts. The function significantly increases the number of views.
It creates a sense of urgency
What prevents people from moving away from the live stream? Did you know that people find it difficult to get away from live content and enjoy it because of the sense of urgency it creates? Take, for example, a sports life TV show. From the players to the audience, everyone experiences the same thing at the same time. You do not know what will happen next and this creates a feeling of increased curiosity and an urgent need to keep watching.
Instagram Live offers this increased curiosity that makes the viewer more wary of normal video content. They keep watching as they feel that if they move away, they will lose something vital, and that keeps them investing in animal feed. Well, that shows they care!
It is authentic
The best part about a live session is that neither the spectators nor the people who host it know what will happen next. In this note, it would not be wrong to say that the content in Live Stream is authentic. Authenticity helps to gain the trust of the public, as it is difficult to falsify things like product quality, brand personality and many other things that people now value.
In addition, compared to a normal stream, Instagram Live breaks down the barrier between the host and the audience by having a real-time chat and interaction. Real-time chat offers a face-to-face experience that is real, genuine and personal that builds trust. Authenticity offers transparency that consumers value.
Did you know that Instagram stories evoke more loyalty than Instagram posts? While stories and live content are available 24 hours a day, they create more engagement as they provide conversation. With Instagram Live, DM users instead of posting an Instagram Like, as in posts, and this offers chat capabilities and in turn increases loyalty. Instagram Live offers two-way interaction. You can attract your viewers to a conversation or reply to their comments, as it happens in real time.
Imagine the real-time flow of a production process. Not only do you increase visibility due to people's increased curiosity, but you also show them that your services are authentic. Your audience is stuck in the flow to understand more about how the production process works, which creates a sense of urgency, and finally, you can ask viewers questions or accept their questions and thus increase loyalty.
How to use Instagram Live to benefit the business?
Instagram Live is a great tool, especially for businesses. small and large. Here are five ways you can leverage Instagram Live for business.
Product marketing always makes the public weird. Imagine a product release hosted on Instagram Live! So take advantage of this feature. When talking about a product release, real Instagram followers are bound to see the live stream as it creates interest. The best way to get more views is to broadcast live once before the product is released and build a reputation. Offer a hidden top! It keeps fans interested and eager to learn more.
Instagram Live is a great opportunity to offer detailed information about the product, its basic features and uses to the public.
When you interact with your fans, you offer them the opportunity to trust you. Trust only helps to build a stronger relationship with your customers. A Q&A session does just that. You can host a question and answer session with your followers on Instagram and interact directly with them to understand how they feel about your brand.
Use this time to listen to your customers, their concerns and challenges. Encourage them to ask questions about your products and services and build trust by resolving their questions. When chatting in real time using Instagram live, your flowers do not have to wait for their questions to be answered. They get answers to their questions immediately. Remember, a question and answer session only works well if you allow viewers to post "like" tags and comments on Instagram.
Live stream of brand events
Can you imagine the number of people you can reach when organizing an event? A branding event can be exciting to attend. But it is limited to the people who visit it. You can also post photos and get "like" tags on Instagram. Is it enough to keep the fans loyal? To create an online buzz, you can stream the event live by streaming it on Instagram. You can offer a great opportunity to your real Instagram followers about the events of the event and keep them committed.
Conduct an interview
If you are a brand, you will have worked with influential or influential people in the industry. Did you know that an interview with one of the influencers on Instagram Live could increase the visibility of your brand? The influencers have their faithful steps, and if they appear live on Instagram, it will lead to an increase in the number of Instagram viewers and followers.
Another way you can use Instagram Live to take advantage of your business is to offer your students educational products. It is much easier to understand and comprehend a product by watching a live stream where your viewers can interact together. rather than reading a long text guide that accompanies images. By using Instagram Live to offer product tutorials, you show that your business is authentic and you maintain the engagement of your viewers.
Instagram Live is a great feature that offers many benefits to businesses. As a marketer, you can use it to increase loyalty, increase brand recognition, adapt to social presence. If you know how to take advantage of this opportunity, it should be part of your marketing strategy.