Importance of Managing Your Online Reputation | Benefits in SEO

Whether you're looking for a place to stay, booking a restaurant, choosing a new car, or upgrading software for your business, reviews can influence your buying decisions.

In fact, nearly 95 percent of shoppers read online reviews before they buy, which has a big impact on the site's conversion rate. Therefore, marketers must know how to leverage user-generated comments to their advantage through proactive comment management workflows.

Customers will read your reviews -- don't ignore them

With the ad-day ad number of social media and online comment platforms, customers are now more aware than ever of what brands and others say about them. There is now plenty of information available for users to quickly search Google for "A BRAND" comments, which will influence their decision to contact you or make a purchase.

Third-party review sites covering a variety of topics are business in themselves. Trustpilot, HomeAdvisor, Feefo, Yelp, and many other review aggregators make money by proactively managing customer reviews of them online for a small fee. Coupled with the fact that most online stores provide customer reviews of a product, it is clear how their trust in customers and the conversion rate of the site will affect.

In fact, 93 percent of customers now use reviews to judge the quality of their local business, while 72 percent reportedly take action after reading reviews of a product or service. Rather than handing over the management of reviews to the customer service team, use reviews as a marketing conversion lever and manage them accordingly using a review management platform.

So how do you track users' reviews of your business? All businesses are at the mercy of third-party comment management sites to some extent, so it is important to monitor and manage the process as much as possible. Not to mention the skills you can build trust in your brand on your website by displaying tips such as letters of recommendation and customer identification.

Establish an active review management workflow

The review economy relies on consumers voluntarily sharing their experiences. In order for customers to write reviews, we need to understand why customers spend time sharing their thoughts on the product or service experience.

Most reviews are triggered by a particularly positive or negative customer experience. These customers are looking for a place to share their experiences when they are not being treated slyly by the company concerned.

Typically, customers can leave a comment with a single push. According to BrightLocal, 68% of customers have left comments for local businesses after being prompted. Power Reviews notes that about 80 percent of reviews come from email requests for customer reviews.

Active requests for comments are one way to first negate the risk of negative comments while encouraging customers to comment positively.

For example, the following comment management workflow can be used to involve customers in the initial comment process after a sale or service. This means that your first step is to manage the collection of comments so that you can forward negative customer experiences directly to your customer service team and encourage customers who leave positive comments to go online and recommend them to others.

One of the benefits of managing your review workflow is that you can direct customers to the most important review platform in the lichi market, which is most popular when users search Google for your brand name and "comments".

At this point, it's worth noting that Google has said in the past that if companies take the initiative to "infiltrate" negative comments, they can in extreme cases stop them. Although difficult to prove, if you want to create your own workflow, do not actively link to your GMB page, but direct users to other review providers in your preferred market.

While this type of workflow can be set up at scale with large customer relationship management systems and email marketing, it can also be accomplished with free email tools like Mailchimp, which has proven to be a cost-effective way for small business owners to promote.

Google alert

Google Alerts is a free tool for monitoring specific keywords, in which case (monitoring reviews and reputation) it will be your brand name.

Although not as complicated as many of the paid reputation management tools, it's another cheap way to keep up with people online reviews of your brand.

Setting up Google alerts for your business is really easy, but don't forget that you can optimize your keywords in the following ways.

Quotation marks ("): a specific word or phrase.

the page :). To get notifications of new content for specific high-value sites.

Less (-). Filter articles that contain specific keywords