How Updating Your Old Content Can Help With Your Rankings

There are tons of SEO strategies that can be used for increasing your search engine rankings. However, whatever strategy you are trying to use, everything still goes back to emphasizing the needs for businesses and individuals to improve their ranking with the help of the right content. Well, you don’t necessarily have to add new content to your website as you can simply update the existing ones and still boost your search rankings.

This sounds great, right? But how does updating your old content help your rankings? Let’s evaluate the trick behind this.

Why reviving your old content can help you search engine rankings?

In general, Google believes that new content is more likely to have more relevant information than older ones. Of course, this is probably true because we are in the information age where we get new sets of information and knowledge about everything around us. Therefore, it doesn’t come as a surprise that newly published content often ranks higher in the search results than outdated ones.

Unfortunately, if you are only writing and publishing new content on your website while neglecting the older ones, these older ones will become less important to your platform. In fact, over time, they will look more like junks that don’t rank well in the search results. Therefore, it is crucial for you to consider updating your old content so that they can also rank as the new ones.

You should see updating your old content as a proven method for taking your website to the next level. It can double the traffic of your website easily and quickly.

You should note that after you have updated your old content, the publish date must always be updated. Whenever Google is crawling your site after the publication, it will see your newly updated content as new ones; hence, the content will be ranked once again.

Although this effort will require some resources such as time, the result may be worthwhile. So, imagine how you can change the face of your website by just updating your existing content.

How often should your old content be updated?

Updating your old content is not enough, you must also know when and how to update it. Like any product, your content also comes with a potential lifecycle. In most cases, the lifecycle of an article is between 6 to 12 months. Once this lifecycle expires, Google will not crawl the content regularly again. Consequently, such content will not rank high in the search results.

Because of this, you should think about updating your content that was published over one year ago.

How to update your old content for better Google rankings

To get a better ranking in the search results, there are a few things you need to do when improving your old content.

• Be certain that the old content still has relevant information. Sometimes, you may update some of the information that the content contains. Alternatively, you can add new information to it.

• Improve the web links inside the content.

• Enhance the SEO-friendliness of the article with keywords, headlines, etc.

• Add “Last Updated’ to indicate the new date of republishing the content.

• Share the content on your social media pages such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.

• Index your published article with Google.

With this detailed post, you now have a good knowledge of how updating the old content on your site can come in handy to improve your rankings. Also, you have been equipped with things you can do to maximize the improvement of your old content. So, the ball is now in your court to do the needful.