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How to Write SEO Friendly Content

Tips To Write SEO Friendly Article

By Pujan MukherjeePublished 3 years ago 6 min read
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How to Write SEO Friendly Content
Photo by Merakist on Unsplash

How to Write SEO Friendly Article

Writing an SEO friendly article is all about adding value for your target audience and providing useful information to solve a particular problem your customers face. However, writing an SEO friendly article can be quite difficult and takes a lot of enthusiasm.

To write a quality SEO article, you can hire an agency or do it yourself. You need to understand the user's intention, know the keywords you want to rank for, and consider Google's algorithm. The magic happens when you make your website authoritative enough to rank higher in the search engines (SERPs).

Since there are many aspects of Search Engine Optimisation, in this article, we will focus on how to write an SEO friendly article so that we will shed more light on the technical side of SEO.

Use of keywords: Follow the best practices

When writing SEO friendly articles, you need to optimize your keywords for your target audience. Otherwise, it won't hit the right people with your content. The keywords you want to rank for are your audience is actively looking for in your niche.

To find the right keywords, you need to understand fully:

Your target audience

What are the problems you need to solve?

What kind of information does your audience need?

What keywords and phrases can be used by your audience when searching the internet?

There are several paid and free tools that allow you to research keywords and their volumes. The most popular are:

Ubersuggest

Google Keyword Planner (Google KeyWord)

SEMrush

Ahrefs

Moz

When researching keywords for your content, you should consider the following data:

Search volume: Displays the number of searches for the keyword

SEO Difficulty: Estimated Competition in Organic Search

Paid difficulty: Estimated competition in paid search

Cost Per Click: The average cost per click in Google Ads.

You should also check the associated or similar keywords. It can give you more topics, ideas, and word information to use for your content.

Optimize your content for search bots

You need to write to your clients first and use their language. However, you should consider optimizing your content for search engine crawlers.

For your content to rank in Google, you need to make sure that its crawlers can crawl and index your pages.

How do you write so that search engines index your content?

Add your main keywords in title tags and meta descriptions.

Use your main keywords from the start of your content, if possible.

Use associated keywords (semantic search)

Keyword placement is vital to search engines, and if you can add your target keywords at the start of the content, it will give your page more weight.

However, if that doesn't make sense for your content, then don't use this strategy. What matters most is writing naturally.

Write long content

The ideal length for an SEO friendly article is around 1,500 to 2,000 words. You can experiment with different formats and word counts and see what works for your clients.

Long-form content has several advantages:

It provides your website with long-term SEO value.

You can update the content by adding new information, which will increase your traffic.

It's a magnet of high-quality backlinks. Bloggers will link to your content if it is comprehensive and adds real value to their target audience.

It attracts more organic traffic.

Promotes sharing on social media, as readers won't hesitate to post on their social media or share it with friends and colleagues.

This also reduces the bounce rate because the content is a high-quality item that users value. They could even stay longer and sail more.

You can classify multiple keywords in the same article.

Create original and useful content for your target audience

It might sound obvious, but original and valuable content always comes first. Adding variety to your content is essential, as this will make it more appealing to your readers.

Consider your target audience and try out different formats. Some people like videos, others prefer to read long content; others might be more interested in infographics.

Here's a short list of ideas for content to try to reach your audience better:

Tutorials

Events related to your niche

Checklists, eBooks

Infographics

Videos

Case studies

Expert interviews

Statistics and surveys

Presentations

A variety of engaging content combined with good copywriting is excellent for your SEO and ranking.

Pay attention to the structure of the text and focus on readability.

People analyze your content. They won't read the entire article to the end unless they really need that information.

Usually, people look for specific information in articles and get the information they need before completing the article.

This is why your job or that of writers that you may employ is to make it easy for them to find the relevant information in your article:

Separate the different ideas into paragraphs

Add bullets and lists

Write clearly and understandably

Have your content well organized (Tag H1, H2, H3 ...)

Make sure your content is visible on mobile devices. You can take the test on the Google Search console.

Write unique titles and descriptions.

Title tags and meta descriptions are the most critical parts of your writing. You can create valuable content, but your efforts will be wasted if you haven't optimized your title tags.

Title tags and meta descriptions are the most relevant because it is the first thing the user sees in search results (SERP).

That's why you need to write them in a way that they stand out.

You need to create an engaging title that will make users click on your page and spend more time browsing.

Some SEO writing tips to follow to create compelling tags and titles:

Ask questions.

Use your brand name if it is well known.

Pay attention to the title length.

Do not stuff keywords.

Create unique titles.

Write to your clients.

Put the main keywords first, if possible.

Create visuals and optimize images for SEO

Images, infographics, short videos, or any other visual will make your content engaging and drive visitor engagement. It is a way to illustrate and showcase your ideas in your article. This is a great way to write high quality and an SEO friendly article.

Don't forget to compress your images to speed up the download of your pages.

Giving a meaningful name and description (Alt) to your images is the only way Google can read your image and understand its content.

Using internal links in your SEO content

Internal linking is a simple but essential SEO practice. The idea is to link one page on your site to another.

To discover new content on your website, search engines use internal links. When you create a new post in your blog, you should link it to other existing posts. Otherwise, your new article may be orphaned, which means no link leads to it, therefore no traffic.

To link your articles, you can use anchor text (keyword), which will help Google understand the landing page’s content.

Track your results with Google Search Console (GSC)

Using Google Search Console is very important to keep tabs on your rankings and improve your SEO optimization. This will allow you to monitor the health of your site: indexed pages, the position of your keywords, technical problems, page load time.

Some of the reports that you will find useful are:

Performance:

In Google Search, this report lets you know how many people see and click on your article. You can also see the keywords people are using to find your content there. You can get useful information about the keywords you rank for and see if your SEO efforts are working.

Core Web Vitals :

This section is recently added in GSC (2020). It replaces the indicator on the speed of loading your pages. In this section, you can view details about your pages’ health and performance, particularly load speed and user experience (UX), which will become a ranking factor in 2021.

Conclusion:

Write for your target audience who will click your article, but not the search engines. If your audience likes your content, Google must like it too!

Start by understanding your users' intent and the relevant keywords they are using. This will help you write SEO friendly articles. However, knowledge of search engines enables you to improve your content and improve your pages’ technical aspects to rank your content better.

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About the Creator

Pujan Mukherjee

https://www.healthylifetipster.com/

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