How to Sell an Affiliate Product to a Perfectly Targeted Audience & More Benefits of Affiliate Products That You Might Not Have Considered

Many people will make money from affiliate products by finding a product they want to sell (often an ebook) and then placing the affiliate link for that product on a sales page. This is a straightforward business model, which is a big part of the appeal for many people.

But of course, just building the page isn’t enough though, because no one would be able to find it.

The next question is how you are going to go about making sure people find your sales page and start to click the link and buy the products.

This is the hardest part if you’re new to digital marketing but there are some strategies that will simplify the process considerably.

First of all, I want you to consider your routes to market. This is a technique missed by most digital marketers but it is one of the most important.

A ‘route to market’ is essentially a direct access you have to your target demographic. So let’s say you have an ebook on martial arts you want to sell. In this case, your target audience is martial artists and people who want to learn self-defence.

A ‘route to market’ is any way you have of reaching that audience.

What I want you to do that is a little different, is to think about what routes to market that you already have. In fact, you should ideally do this before you choose your product as that way you can pick something that you already have options for in terms of selling.

For example then, if you are an active member of a martial arts forum and you are the webmaster for your club’s highly popular martial arts website… then you have two routes to market already available to you that cater to martial artists. So, it would be a smart move to pick an affiliate product in this niche and then simply paste the link in the forum and on the site.

Or perhaps you’re best friends with the owner of a website about gardening? Or a magazine editor?

Don’t choose a product and then struggle with how you’re going to promote it. Think about the promotional opportunities already at your disposal and then choose the appropriate product.

Ultimately, business normally comes down to solving a problem and then presenting that solution to the right audience.

Affiliate Products That You Might Not Have Considered

Selling affiliate products is in many ways the perfect business model. This is a strategy that lets you earn money by selling something that someone else created. That means you don’t need to invest time, money, or energy into the act of promoting your products, but you can still enjoy a passive income and potentially scale your business indefinitely.

What’s not to like?

Well, all that is true. But there are actually even more benefits to selling affiliate products that potentially make this option even better than selling your own digital product! Here’s what you need to know.

You Can Follow the Money

“Follow the money” is advice given by a lot of top business owners. It basically means identifying what is popular and what is “hot” and then investing more time and effort into that thing. In other words, you might invest in a few items from multiple product lines to see what sells and THEN buy up hundreds of the item that everyone loves.

This is something you can’t really do with a digital product: you need to commit to that idea as it will take days or weeks to create!

But with an affiliate product? You can actually see how many copies it has already sold, and that way sell what is already a proven hit!

You Can Sell As Much As You Like

Similarly, there is nothing to stop you from adding as many additional affiliate products to your site as you like. This in turn means you can potentially generate even more sales, while also appealing to a broader audience.

If you do want to make your own digital product, then this serves as perfect market research!

No VAT!

That’s right! While digital products require VAT in some countries (the EU counts an ebook as a digital service, meaning you need to charge VAT to buyers in those regions), affiliate products do not. You’re just a sales person! Therefore, you only get taxed at the normal rate and there are far fewer forms.

Free Materials

Finally, many affiliate products include sales pages, emails, and all sorts of other materials to help you sell. This saves you time and effort and essentially means you’ve using a copy-paste business that you know has worked for other people. That’s because your success means the success of the product owner!