How To Optimize Your Blog Posts For SEO
How To Optimize Your Blog Posts For SEO
Optimizing your blog posts for SEO is not so much a big deal to do. Being consistent in publishing blog posts helps to drive traffic to your blog as people stay on for longer periods, targeting long-tail keywords is also easier, and other websites are also able to link to your blog posts. These are just a few of the benefits of blogging for SEO.
Our blog must be consistent in producing content but you can do much better with better as a blog when your posts are optimized for SEO. The good thing is, you do not even have to do so much when optimizing your blog post for SEO. You just need to take some additional steps while you’re writing/editing and before you post the article.
Tips for optimizing your blog post for SEO
1. Carry out keyword research
Researching your keyword is one of the most important steps that you can take to optimize your blog post. This is because it gives you a pretty clear idea of what topics your audience wants or is interested in. each of your blog posts should have one or two primary keywords and some other secondary keywords. Then add the keywords in the content in a very natural way. You must ensure it does not appear forced. You must also ensure that you do not stuff all your keywords together in your article. When it comes to researching keywords, it is preferable that you:
● Choose long-tail keywords: it is harder to rank for a keyword phrase with just one or two words. So, it makes more sense that you choose lengthy keyword phrases – with more words. For instance, if you are writing on CBD oil, it is harder to rank for CBD or CBD oil. But using a keyword like 'CBD oil for anxiety’ makes you more visible.
● Never neglect voice search: these days, it has become more important for you to optimize your content for voice search, especially with the common use of Alexa and Siri. The fact that it is not a common SEO strategy yet is the more reason to start thinking in this manner to reap the early benefits.
2. Check the SERP for rich result
After choosing your target keywords, the next step is to carry out some searches on Google. The SERP now include rich results for many searches. So, if you check your target keyword and there is a featured snippet just before the organic result, or most of the organic results have video thumbnails, images, and other information that are rich, then you need to change your keywords and be sure that you do not optimize your content in a way that it’s competing with those results that you are seeing.
If you have to completely alter the structure of your blog post content so that it does not compete with these rich results, then do so.
3. Pick a good title for your post
When search engines want to try to understand what your page is about, one part of it that gives utmost attention is the page title. So, this is an important avenue for you to use your primary keyword to pass across your topic. Use your primary keyword naturally in your title. Make sure that it is not forced because unnaturally using keywords in your post title can confuse your readers and the search engine as well. This will ultimately affect your ranking. You will get fewer clicks and this will affect your SEO ranking. Since you are writing on something bordering on the primary keyword, then finding a way to put the primary keyword in the topic naturally should not be a problem.
4. Add keyword to your URL
There are many places where you will have to add your target keyword to optimize your blog post for SEO. One of such important places in your page URL. To understand what your page is about, search engines also look at your URL. This makes it important for you like a ranking factor.
Before you publish, ensure you customize your URL. If your primary keyword is winter boot, your URL should contain “winter boot” in it.
5. Make sure your headings are optimized
According to best paper writing services, search engines also check the headings in your content to understand what your content is all about. So, this is an important factor to help you rank better. You should, therefore, look to optimize your headings. This means that you have to add your target keywords into your headings in a natural (not forced) way.
Your secondary keywords will do well in your headings. Of course, it is impossible to add just one primary keyword to all your headings. So, your secondary keywords will do the job here.
6. Add image text
One of the things that search engines also look at when ranking blog posts is the image text. You might want to add your primary keyword to the alt text or the name of the image. If your keyword is “grilling machine,” then your image name can be “grilling_machine.jpg.”
7. Add internal links to your post
One way to boost your SEO ranking on Google is by adding links to your post. Backlinking your blog posts to other relevant articles in your site goes a long way to help your SEO ranking. If you think about how difficult it is to get other websites or blogs to add links from your blog, then you will understand the importance of being able to link up your site as much as possible.
After every one of your posts, you should try to think back to other blog posts that you have written and published that are relevant to the one you just write. Then add the link from the post to this new one at a point that makes sense. If possible, try to use an anchor text that is relevant to the article, naturally in the text.
8. Include a meta description for your post
Meta descriptions are important for your SEO ranking. This is not because they have a direct impact on the ranking of your website. They actually do not, but they can influence people to click on your site, and consequently, your website has more traffic and is ranked better.
There are times when people might search for something in particular but they different websites and are indecisive. In cases like this, a strong meta description that includes the keywords are shown in the result page and this is capable of making people click on your site.
The SERP description field will include about 300 characters of the meta description. So, you should always write a short description of the content of your page.
9. Link this new post to your old posts
It works similarly to the way you add links to your old posts on this new one and offers similar benefits. There are some old posts that you have written that are relevant to this new one. Go back to review those posts and see how you can add them to newer posts. So, each time someone reads the old post, they get a link directing them to the new one.
You can do this simply by searching your website for keywords, then use some of them that are similar to the new posts and link them up.
10. Be strategic in choosing categories and tags
With blogs, you can create categories and tags which you can use to group posts that are related together. This can help your blog with navigation for visitors to your website and that is very useful for SEO.
Each tag or category that you use creates a fresh page that has the name of the category or tag in the URL which includes content and links that are relevant to the page.
However, you must be careful here, so, you do not overdo things. Just like keyword stuffing, you do not want to create plenty of tags with very similar keywords. You must carefully think about the tags and keywords that are most valuable as part of your SEO strategy
So, create a list containing just a few of them depending on the keywords you want to rank the most. You should also ensure that each one is for different topics and use them only when it is relevant to your content.
Blogging is a powerful SEO tool. One important way to rank for SEO is by blogging and publishing content regularly. With each blog post, you have a chance to increase the authority of your website. So, you should take this opportunity and use it maximally.