How to Increase Organic CTR For Your Website

Earning a high organic search ranking is amazing. But if no one clicks your result, then what’s the use of it?

Click-through rate (CTR) is a measurement of a total number of clicks versus the total number of an impression. It is the ratio of users who click on a specific link to the number of total users who view a page.

In the SEO process, every online business wants to get to the top position in search engine results. With no-click searches, finding modern ways to increase your organic click-through rate (CTR) is vital.

Learning how to improve CTR will give you an advantage. Especially that search engines are still the top traffic sources for websites.

CTR and search rankings are codependent variables. Some experiments suggest that if you work well on your CTR, it will also improve your search rank.

How to Increase Organic CTR?

First thing that you need to do is to know your current CTR. Knowing the status of your CTR will allow you to think of a strategy that will increase your organic CTR.

Google Analytics is actually a great tool if you want to improve your organic CTR. Maximizing your CTR is not an easy job. It actually depends on the behavior of a user. Trending keywords affects it too, and how often you optimize your campaign to grow your impression counts.

4 Hacks for Increasing Organic CTR

Increasing organic click-through rates can’t be easy. But here are a couple of hacks that you could benefit from.

Improve Your SEO Title

The page title is the most important part of your search results. Over-optimization of the SEO title is not good. Search engines have evolved to understand if a page is a keyword-centric.

To make your title effective, some points must be considered.

• Experiment on the headlines: Usually, ‘How to’ titles are the most effective. This is because it spikes curiosity to the users. And eventually, it will make them click the page.
• Write titles that emit emotion: People mostly decide based on their feelings. So it is important that your title has an emotional feel.
• Use power words: Amazing, astounding, awesome are some of the examples. You can use these words to attract searchers to click on your page.

Write Powerful Meta Descriptions

Meta description is a short paragraph that lets you write more details about your page. Through this, the searcher will be able to know if your page is relevant to their query. In short, meta descriptions generate click-throughs from search engines.

In writing a meta description, you must include the following:

• Include keywords: Meta descriptions are not a ranking factor. But it is still important that your keywords are included in the description. Once the results are in, searchers will scan through their keyword. If you did not include keywords in your meta description, they will not notice your page. Yes, keywords may be important. But don’t stuff your meta description with too much keyword.
• Match the content: Misleading descriptions will get your page an increase in the bounce rate. But this is not the only reason why its important that your meta description matches the content. If the meta description is relevant to the content, you will gain trust from the searcher.

Improve Your URL

A website URL is one of the most important parts of your website. People tend to search for a topic when they are looking for content. If the URL is confusing, these people will not take any interest in the website.

Hence, the bounce rate will be high. Some websites are not even able to rank high in the search engine. This is because Google takes the URL into consideration.

Featured Snippets

Featured snippets or often called answer boxes are the most desired positions within a SERP. It appears at the top of a search results page. And more often than not, they drive high CTRs for the page that features.

Most featured snippets have two parts. And these are the text and an image. Writing good content allows you to secure both of these. You have to make sure that it clearly answers the search query. Also, you have to present a high-quality and relevant photo.

Helpful Recommendation to Increase CTR

Organic click-through rate optimisation is an important aspect of SEO and search success. In addition to the four awesome hacks that are mentioned above, are some helpful recommendations to increase CTR.

Write for People and Not for Search Engines

People are good at spotting a badly written title. They know if a certain header makes no sense, and has keywords shoved in. They can detect if the title isn’t designed to show expertise, authority, and trust.

Update your title and meta to become less search-engine friendly. This is if you noticed that your web page has low CTR. If your title and meta title are user-friendly, the higher the chances of increasing CTR for your website.

Be Original and Offer Something Valuable

Copying will not do your website good. It will lessen the chances of you ranking up. So instead of duplicating the same title that gets better CTR, do something that will surprise the searchers.

You can explore a new trendy way to hook searchers. Everything on the internet continues to evolve and so will you.

You can also offer something that searchers will enjoy. You will greatly appeal to them through this.

Explore to Learn What Will Work Best for Your Website

There are lots of ways to improve your organic CTR. Maybe some of them are a bit confusing to you but to check what will work best for you is to try it. You can play with your titles and description and see which of them generate positive effects.

Conclusion

The success of your website rests on several key factors. CTR is an important factor because it directly affects your website’s quality score. It will also help you understand the kind of messages that matter to your customers.

Improving your CTR is crucial especially if you want to achieve a certain goal. That being said, working on your click-through rate is one of the best ways to improve your search rank. It’s true. Many advertising agencies the likes of Ad Impact can attest to that.