How to Improve Your Email Marketing

Email marketing is often a vital part of many business's marketing campaign; however, it has now become harder to have a successful one, as more people are receiving spam and ignoring emails. Below are a few ways to ensure that your email campaigns are more effective.

Captivating Email Subject Lines

The subject line is the first thing that a person sees from your company, which makes it the most important. You need to ensure that your subject line is engaging and interesting, making the user want to click into your email to find out more. Make sure that you keep your subject line short and to the point and avoid using any "clickbait," as this can annoy readers and brand your company as untrustworthy.

Send it at the right time.

Sending an email at the right time can increase your success greatly and ensure that more people see and open your content. You need to do some research into when the best time to send an email of your nature would be. For example, if you are appealing to business professionals, the best times are most likely going to be mornings before work, midday when people take their lunches, and afternoons after 5 when people are finished for the day, as these are the times when those people will have more time to look at their emails.

Be mobile friendly.

Most people will now open their emails on their mobile phone, as it is easier and quicker. This means that it is important to make sure your emails are mobile friendly, because if not it can have determinantal effects on the campaign, with more people clicking off the email before actually being able to read it and not being mobile friendly can come across as unprofessional and damage their view of your company.

Personalisation

Personalising your emails is another great way to improve your campaigns. Use customer data to create a personalised message. Using a customer’s name or showing products related on previous buying history or what they have shown an interest in before is a great way to improve customer experience and increase the chances of them opening and engaging with the email. Email subject lines that are personalised with a user’s first name can increase open rates by 16 percent. A lot of companies are still not using personalisation in their emails, so by doing so you can stand out against the competition and improve your campaign performance.

Keep it short.

Make sure that your emails aren’t too long with a lot of text to read, as most users will get bored and not bother to read it all. Make sure your email has short concise paragraphs of text, only using the most important information that you want your readers to get from this email.

Add video and images.

Using videos and images in your emails are good to break up longer paragraphs of text, making it an easier read and more interesting. Most email viewers will only skim through the message, so images are a great way to catch your reader's eye and actually make them interested in reading what you have to say. Using video in your email campaigns is also a great way to get people interested. By using a compliment video or an explanatory video, you can help explain your brand or message better. It has been found that video can boost open rates by 19 percent, click-through rates by 65 percent and reduces unsubscribes by 26 percent, so it really is worth it. With all this being said, it is very important that you make sure you optimise your images and videos, so that they don’t slow down the email loading rate. As said above this can have negative effects.