How to Hire SEO Freelancers & What Can an SEO Freelancer Do for Your Business?

Search Engine Optimization (SEO) has always been one of the basics of digital marketing. It is not a fixed formula and keeps changing. One has to be updated and informed. The websites need to be updated from time-to-time according to the latest SEO practices.

There are two choices for any SEO implementation:

Hiring an SEO agency

Hiring a freelancer

The agency comes with a lot of expertise but is going to cost you. An SEO freelancer is an independent SEO consultant who is an SEO expert and can help you specifically with it. The SEO implementation increases the website traffic, popularity, and turnover. Hiring an SEO freelancer is beneficial in every way.

Where to Hire a Freelancer?

Since freelancers have to seek new opportunities, they register themselves at every possible place, which works in our favor. Therefore, hiring a freelancer is not an uphill task, and investing some time will connect you with many freelancers.

Google

Google search is the first thing that you might run when finding a freelancer. Run a search to find a list of SEO freelancers near you. Along with the contacts, you get to see their reviews. Please read the reviews and connect with them to find out what works best for you.

Job Portals

Just like any other profession, SEO freelancers register themselves on job portals. You can scan the job portals such as indeed, Freelancer, and Upwork to find SEO freelancers. Websites such as Upwork come with a rating system. Freelancers get ratings from their clients. You can even use the rating system to find out the SEO freelancers.

Social Media

Freelancers continuously market themselves to enhance their network. Social media is one place where every Freelancer is available. You can search social media platforms such as LinkedIn, Facebook, and Twitter. In addition, you can run a search using # to find SEO freelancers.

Contact on Open Platforms

The other option of finding an SEO freelancer is to go the general way to run job ads. Create ads with specific requirements and post them on social media and job portals.

Interested candidates will contact you themselves. Your work becomes very easy. Linked In has become a hub of professionals from every stream. You can post the job requirement on it and let the freelancers contact you themselves.

Recommendation

You can reach out to your colleagues and friends in your professional network to find an SEO freelancer who has worked for them. Hiring a freelancer through recommendation guarantees quality work ahead of hiring the person.

How Can an SEO Freelancer Help Your Business?

SEO has a significant impact on online marketing, which includes many aspects. An SEO freelancer comes equipped with all the knowledge to let you take the lead in the online business.

Finding The Right Keywords

With tools that can flood you with keywords, selecting a handful of effective keywords is a task. Furthermore, when used in the content written on the website, these keywords increase its ranking on search engines.

Content Marketing

Today, content is the king. You cannot write anything using keywords. The content has to be relevant and fresh. An SEO expert will assess the target audience and design a content strategy to reach the audience directly.

The language of the content should be audience-specific for them to resonate with it. Everything, including the structure of the content, usage of the keywords, and tone of the content, matters. The content strategy also includes the type of content that needs to be created.

Marketing the content is also the responsibility of the SEO freelancer. First, the same Freelancer will devise a plan using attractive headlines and taglines to attract users to your website.

Next, the content needs to be marketed on all the relevant platforms. Again, an SEO freelancer can take such decisions and uplift your marketing campaign to rank higher in the search engines and drive traffic towards your website.

Link Building

Link building is an integral feature of any SEO strategy. It is linking your website to every kind of content on the website or out of it. Internal links can be placed strategically to connect the content present on the website.

Then, the link of the website and its content are placed on other websites and vice versa. Besides the Outgoing link, the focus is also on the inbound link, creating backlinks to your website.

The more backlinks are created, the more authentic the website becomes. A freelancer will take care of all these links to build a great and workable link-building strategy.

Cost and Time-Efficiency

The wrong implementation of SEO strategy is a waste of time of money. Hiring an expert SEO freelancer will help you implement the right strategy in the shortest period.

An SEO agency can yield the same results but at a higher cost. With an SEO freelancer, you get a specific SEO service instead of the SEO package. Additionally, you get significant control over the SEO strategy on your website.

How to Hire the Best SEO Freelancer?

Finding a freelancer and hiring one of them are two different things. Once you have found out the list of freelancers, you now have to select one of them.

We have listed some important pointers that will help you hire the right person.

1. List out your requirements

SEO implementation is different for different kinds of websites. Also, SEO includes various aspects. You need to find out the services that are beneficial for you.

For instance, if you have a blogging website, link building and keywords will be your priority. On the other hand, if you have a website on a particular topic, you will have to give equal importance to the content strategy.

Finalize your requirements first and then approach any freelancer. Listing these requirements will also give you a fair idea about all the aspects that will help you interview the right talent.

2. List out potential candidates

Scan every possible platform to make a list of SEO freelancers. Then start cutting out the names based on experience, niche, and other parameters. Come down to a few of them on whom you will have to invest time and select only one.

3. Check the experience and review

You can check the reviews of freelancers to find out what their clients speak of them. You can also connect with their past companies and enquire about their work. Do thorough research on the professional background. Give preference to the Freelancer who has worked with companies from your domain.

4. Stay alert for the red flags

You can interact with these freelancers to understand their work routines. You should become alert if any of the conversations or research reveal the following:

Promised ranking

Extremely low price with quality services

Fast result

SEO implementation is a process, and no one can get results in a few days. You will have to give time for it to show results. Don’t fall for the fake promises.

When Not to Hire SEO Freelancers?

Hiring a freelancer may not be a great idea in some scenarios.

1. When you need results in a mentioned time

An SEO freelancer may be an expert in many things, but he can do one thing at a time. Working on the keywords, content, and every other thing may take time. It is better to hire an SEO agency when you want multiple items done in a certain time.

2. When the requirement is varied

In case you want to run an SEO campaign, you will need a content strategy, SEO content, link building, keywords, and everything else. One person may not be able to provide every service.

There are chances that the Freelancer is an expert in only some of them with average knowledge about other aspects. An SEO agency will provide you with experts in every aspect.

3. For confirmed positive results

There are chances that mental or physical health takes a toll on the Freelancer you hire. Their absence from work increases the deadline and impacts the results.

On the other hand, an SEO agency guarantees results. They have many professionals working with them. In case one person takes leave, they will always have replacements to complete your work on time.

Conclusion

The growing remote working culture has increased the number of freelancers in every field. Hiring an SEO freelancer is a personal choice and can undoubtedly bring benefits.

At the same time, you can think about hiring an SEO agency to get the desired results. We are a leading digital marketing agency that can provide you with every kind of SEO service. Contact us today to rank higher on the search engines and enjoy the benefits of higher traffic on your website.