How to Generate Traffic from SERPs Through Voice Search

Siri “ How does a content rank in SERPs?”

Alexa “ Play the song boy with love by BTS.”

Google “tell a joke” ...

We all love to hear our AI assistant respond and give suggestions. The concept of voice search was introduced in 2014. Gradually, the likeness towards this multilingual assistant skyrocketed to a lucrative scale.

According to a report, the voice search queries have upscaled to nearly 270% yearly in India. This rise in likeness can be attributed to the availability of smartphones and upgraded voice-activated technology.

Since voice SEO plays a crucial role in generating business, website owners can implement techniques for further growth. Here are some proven tips to fuel commerce by installing voice search marketing and mobile SEO techniques.

Ways to Incorporate Voice Search Optimisation into Content

1. Take the page loading test

The above picture is the speed test result of the social media platform Instagram. One can find a page load speed checking tool online for free.

The first step to voice-oriented content is testing mobile friendliness. Your goal is to sustain users to your page for a longer duration. Increased bounce rate can significantly degrade both content and website quality. Since consumers are impatient, slow loading websites can be a major concern. Using software to test the loading pages can be smart to find the flaws and incorporate voice search elements.

As per a report, only 40% of mobile users wait for three seconds before moving on to the next website. This data again validates the need for fast loading web pages. To resolve this issue, immediately get in touch with a content writing agency or a trusty web page designer.

2. Make the website more answer-friendly

Since voice search trends are all about question and answer, incorporating those elements would increase the CTR of a website. Users ask Alexa, Siri or Google questions that need a prompt response; hence adding query oriented keywords would be the right choice. In your SEO optimised page, add words like “why,” “how,” “where,” and “what.”

The next part is all about answering these queries. Always create an article, webpage, blog or reviews with a third person tone. Try to keep the answers neutral, not opinionated. For instance, a query like “ How to write a good content?” avoid stuffing technical terms like “ A platform oriented for white-hat techniques should incorporate SEO compatible elements”.

Instead, go for a direct and simple tone like “ If you want good content, try to include SEO and white-hat elements.” You can also go for “ Wondering how to create unique content? Here’s how you can add SEO elements into your writing.”

By speaking the user language, one can generate more organic traffic and revenue. For detailed set up on voice-based search engine optimisation, consider using a system-oriented tool.

3. Go for local listings

The above picture shows an example of a Google Business listing. The mic on the search section helps find the voice search optimised content.

Most SEO users are aware of the power of local SEO and listing. Internet users are pone to look for a business located near them. Some of the common queries are “ find a salon nearby” or “ Top ten tourist spots in Kolkata”.

To rank in the suggestion, you need to put your business in the Google listing. This will ensure that detailed information related to your product, price, address and reviews are visible to Google bots and thereby a user.

4. Optimise images

The impact of visualisation is more powerful than words! Yes, adding vibrant and descriptive pictures can work wonders. Try adding title tags, captions, image description, etc., to help Google locate your website. This may consume a long duration and require investing certain funds, but the results will make your site rank in voice search results.

As the quote says, “Change is the only constant”, the voice search wave has impacted the SEO world. With more consumers employing this technology, website owners need to rescale their game. Implementing the above mentioned ways would increase both CTR and revenue.

Alexa! “ Here’s to a query resolved and top SERP ranking page! ”

Google “ playing victory song by Stray Kids.”