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How to Fund Your Budding Small Business During a Recession

Business During a Recession

By Jon PurizhanskyPublished about a year ago 5 min read
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In order to survive and even thrive during a recession, small business owners need to be strategic about their finances. Here are some tips on how to fund your budding small business during tough economic times.

1. Cut costs where you can, without sacrificing quality

In today's challenging economy, businesses must be smart about where they spend their money. One area where businesses often cut corners is in the quality of the products or services they purchase. However, this can be a false economy, as inferior quality products or services can end up costing more in the long run. To get the most bang for your buck, look for ways to cut costs without sacrificing quality. For example, instead of buying the cheapest products you can find, look for ones that offer good value for the price. Similarly, when hiring staff, don't just go for the lowest bidder; instead, look for vendors who offer good quality at a fair price. By being smart about where you spend your money, you can keep costs down without sacrificing quality.

2. Review your expenses and find ways to reduce them

One of the best ways to save money is to carefully review your expenses and see where you can cut back. This may seem like a difficult task, but it's actually quite simple once you get started. The first step is to make a list of all your monthly expenses, including both fixed costs like rent or mortgage payments and variable costs like groceries or entertainment.

The founder of Joblio Jon Purizhansky says: “Once you have a complete picture of your spending, you can start to identify areas where you can reduce your expenditure. For example, if you're spending a lot on dining out, you could try cooking more meals at home. Or, if you're paying for an expensive gym membership, you could cancel it and start working out for free at your local park. By taking a close look at your spending patterns, you can easily find ways to trim your budget and free up some extra cash each month.”

3. Invest in new technologies that will save you money in the long run

While it may be tempting to stick with tried-and-true methods, investing in new technologies can save you money in the long run. For example, energy-efficient appliances often have a higher initial cost but use less power over time, leading to lower utility bills. Similarly, solar panels can reduce your reliance on the grid, and wind turbines can provide an alternative source of energy. In addition, new building materials and insulation techniques can lead to considerable savings on heating and cooling costs. As explained by Jon Purizhansky: “While the upfront cost of new technologies may be higher than traditional methods, the long-term savings can be significant. As a result, investing in new technologies is a smart financial decision.”

4. Streamline your operations to improve efficiency

Running a business is no easy task. There are a million and one things to keep track of, from inventory and staffing levels to marketing and sales. It can be all too easy for things to start slipping through the cracks, which is why it's so important to streamline your operations. By streamlining your processes, you can free up time and resources that can be better spent elsewhere. For example, automating menial tasks such as data entry can free up your employees to focus on more important tasks. Additionally, streamlining your supply chain can help to reduce costs and improve efficiency. Ultimately, taking the time to streamline your operations can pay dividends in terms of both time and money.

5. Diversify your product and service offerings to protect against economic downturns

“In today's economy, it's more important than ever to have a diversified product and service offerings. By offering a variety of products and services, you'll be better positioned to weather the ups and downs of the economy. When one sector is struggling, you can rely on other sectors to keep your business afloat. Additionally, diversification gives you an opportunity to reach new markets and tap into new sources of revenue. So, if you're looking to protect your business from an economic downturn, make sure to diversify your product and service offerings.” - states Jon Purizhansky.

6. Prepare for a slower sales cycle - be patient and don't give up on potential customers too quickly

In any sales cycle, there will always be potential customers who take longer to convert than others. It's important to remember that every customer is different, and that each one will have their own unique timeline. While it can be tempting to give up on a potential customer who seems to be taking forever, it's important to be patient. They may just need a little more time to make their decision. In the meantime, stay in touch and keep them updated on your latest products and offerings. By showing them that you're still interested, you may just be able to win their business in the end.

By following the tips above, you can weather the storm during a recession and come out on top. By taking a close look at your spending, investing in new technologies, streamlining your operations, and diversifying your product and service offerings, you'll be better positioned to survive an economic downturn. Additionally, by being patient and not giving up on potential customers too quickly, you'll be able to maintain a healthy sales pipeline even when times are tough. So, if you're looking to protect your business from an economic downturn, make sure to keep these tips in mind.

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About the Creator

Jon Purizhansky

Jon Purizhansky is the Founder of Joblio, Inc ( joblio.co ) and is based in Buffalo, New York.

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  • Michele Hardyabout a year ago

    Great tips!

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