How to Find Keywords in Your Niche and The 5 Best Keyword Research Tools to Use for Finding Your Niche

Niche keywords are highly specific, long-tail keywords that relate to a narrow, industry market. For you to be successful in your chosen niche, it is essential for you to optimize your site and your pay-per-click campaigns with niche keywords, and not just broad, popular terms. Learn how to perform niche keyword research in three easy steps.

Step 1 – Use a Keyword Research Tool

Before you can get started in choosing your keywords, you need to identify the niche you will be working with. Regardless of how much you know about your particular niche, it can be a challenge to know ahead of time what keywords will be the most profitable. Conducting keyword research will help you to identify a broad range of potential keywords along with less obvious terms that could drive traffic to your site.

Step 2 – Refine Your Keyword List

Unfortunately, it is unlikely that all of the words that you discovered in phase one will be of value to you. The list of keywords that you gather has no inherent value unless you do something with them. The key is to find an effective method to refine your list. You can use the keyword research tool to improve your keywords and provide you with valuable data on each keyword's search volume.

The keyword list that you generate should be as specific to your business as possible. You don’t have to adopt every suggested term, but you do need to be aware of them because they could be good indicators of behaviors or purchasing patterns that can be used in your advertising.

Step 3 – Determine the Competitiveness of the Keywords

Finally, you need to analyze the competitiveness of each of the keywords and key phrases on your list. WordSteam’s Keyword Tool (https://www.wordstream.com/keywords) will provide you with an opportunity score that shows you the relative difficulty of ranking for each keyword on your list. The tool's unique algorithm can assess the viability of a given search query within the context of your existing pay-per-click strategy.

Successful keyword targeting requires you to monitor and tweak your efforts continually. After spending the time to identify the best niche keywords, you can continuously track how those keywords perform you your site and in agreement with your specific business goals. Make continual keyword research a priority in your business and always be vigilant about analyzing and acting on your research to continue to improve your results.

When it comes to finding a viable and profitable niche market, the secret is finding the right keywords. Without the right keywords, you could be selling yourself short on your potential to be successful. Researching keywords is a lot like fishing, you have to cast your reel at the right time and in the right place. Here are five outstanding keyword research tools that you can use to find a profitable niche.

WordStream Keyword Tool

The WordStream Keyword Tool (https://wordstream.com/keywords) is a free tool that allows you to target specific niches and gives you more suggestions for different keywords. It also allows you to group the keywords based on common themes making it easier to create easy ad group launches.

Soovle

Soovle (https://soovle.com) is the perfect tool if you have multiple channels that you wish to do keyword research on. Soovle allows you to explore the most searched for keywords on various search engines based on the keyword root you provide. An excellent brainstorm tool as well, it will enable you to type in your idea and auto-generates its own ideas.

Ubbersuggest

Ubersuggest (https://neilpatel.com/ubersuggest) is another free tool that takes the keyword you enter and immediately provides you with an unlimited list of alphabetized and numerical keyword variations. The program will provide you with data on volume, seasonality, cost per click, and more.

Google Keyword Planner

To access the Google Keyword Planner (https://adwords.google.com), you have to have an AdWords account. The Google Keyword Planner will show you several different kinds of stats like monthly searches, the average cost per click, and the level of competition. While it doesn't give you an exact keyword suggestion, it does provide you suggestions for variations and synonyms that you can use for your keywords.

AdWords Display Planner

The Google AdWords' Display Planner isn't just a keyword tool. It provides you with some excellent functionality for making the most of your Display campaigns, including keyword-driven video ad campaigns for YouTube. The Display Planner also provides you with valuable insights into the demographics and interests of your audience. This can allow you to create highly customized Display campaigns. You can access this tool from the Tools section of your AdWords account.

Utilizing these free online keyword research tools will allow you to find a profitable niche. With the right keywords, you can create a successful niche business.