How to Evaluate Website Design Quality: 4 Steps to Follow

An effective website design fulfills its intended function by conveying its particular message whilst concurrently engaging the visitor. In 2021, most business owners desire to have a world class website design, but do we really know what it actually means? Is there awareness about features that make a website perform better and stand out?

To help entrepreneurs and businesses evaluate the quality of new websites, we decided to come up with this post. In this blog, TechoSquare will share 4 steps that will help you evaluate your new website design and make enhancements.

Let’s begin:

#1 Proper strategy

The first and foremost step of evaluating a website design is to have a proper website strategy. It is a plan of action designed to reach the goals of the website. It is important for a website to have a clear direction as its success directly associates with the website design strategy.

Always remember - a website design strategy is a collection of items that are carefully mapped out to achieve the goal of the site.

In order to create the right strategy to evaluate website design, try to answer these questions:

Does my design influence the audience to visit my website?

Does my audience find my site useful and informative?

Are new users getting a clear vision of my business and service?

If answers to all these questions are yes, then, move to the next step. If not, focus on creating a new web design strategy.

#2 Usability

Usability is all about the practical consideration of what makes a good website design, such as user-friendliness, speed, security, and other technical details. All of these are behind-the-scenes aspects of the website and are often overlooked when evaluating a web design.

If a visitor is not able to find what they are looking for due to bad navigation, he will leave. If a page takes too long to load, both users and search engines will notice it. To evaluate the usability of your website design, ask yourself the following questions:

How much time does it take to load my page?

Can a visitor find information easily?

Is there a search button for visitors?

Do all the links work?

Is my site mobile-friendly?

Is my site browser compatible?

Answering these questions will help you evaluate the website usability.

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#3 Content and readability

A website without readable content is just like a car without fuel. Readability is vital because if the visitors cannot make sense of the content (because it is too small or in a strange color or unreadable font), brand message and selling points won’t be conveyed.

Therefore, evaluate all of the text on the website and conduct a quality check. Ask yourself these questions:

Does my site have content that is valuable or is it just a sales page?

Is my content search engine optimized?

Is my content readable for my target audience?

Does my content match the messaging goals of my website?

Does my content help accomplish the goals of my website?

#4 Style

Here’s the last and most important step to evaluate a website design. Style is one of the major parts to evaluate the quality of a website. A good web design aligning a brand makes a good impression to the visitors, and compliment the content.

Websites that are future-facing and have stylistically appealing components are likely to gain the credibility of the audience. To evaluate a website design, try to answer these questions:

Does the style of my website support your brand along with colors, graphics, and fonts?

Is the style of my website consistent?

Does my style follow the target audience?

Do my logo and theme define my brand?

Above are the 4 steps to evaluate a new website design. Test your website on these points to make it more informative and effective for your audience. Need help with website design or development? Learn more about modern web design services in India.