How to Effectively Promote Fundraising Campaigns

Fundraising campaigns aids charities in financing their organization and their campaigns. With the help of technology, nonprofit organizations found an easier way to knock into the hearts of good samaritans when gathering donations for causes close to their heart.

As online fundraising campaigns become more popular, the challenge most organizations now face is making these campaigns successful. Marketing such campaigns and tapping into a huge audience is not as easy as before knowing that there are other organizations doing the same things as your nonprofits do - online fundraising.

Effectively promoting fundraising campaigns sets you apart from others. Having access to a marketing strategy that will connect your campaigns with the right audience for your fundraisers helps you rise above others.

4 Powerful Ways to Promote Your Fundraising Campaigns

When running an online fundraising campaign, here are the top areas you should invest time and resources with to achieve positive results.

Use the Power of Social Media

Social media is now a very powerful platform and tool in society. Almost all your inner circles, friends, and families own some type of social media account. Reaching out to a bigger audience has high potential and success in social media compared to other platforms. You can also easily ask people, friends and family members to share your campaign to others, gaining more traction in the process, as well as donors. Paid promotions in social media can also help engage with audiences that will likely support your campaigns.

Create a Three-Part Email Series

Email marketing is one of the most affordable marketing strategies that you can use to amplify and effectively promote your fundraising campaigns. You can use this multiple times to help your supporters commit and be reminded of your charity event. There are three basic emails to create when using this strategy for fundraising.

The initial event announcement is the initial email that serves as your Save the Date reminder for your potential supporters. These can help your supporters nail down the date of your fundraiser, giving them time to plan ahead.

A second event reminder is the second type of email that you can send to your target audience once you have solidified details about your event such as the location and other highlights of the fundraising campaign. You can send an email invitation that highlights the main attractions of your fundraiser.

The last email is the last chance email. Through this message, you can create a sense of urgency for your subscribers to boko last minute RSVP, pledge help and donations or to spread the word about your campaign. It is also a short but not too annoying reminder that your event is about to push through.

When creating such emails, always ensure to add call to action buttons that lead your audiences to the landing page or donation page of your fundraising campaigns.

Ask Help From Local Media Groups

Another effective avenue where you can get free advertisement for your fundraising campaigns are local media groups in your area. This can be a local television channel or radio station.

However, it can sometimes be challenging to secure such free media exposure for new or small nonprofit organizations. Do not worry. You can still get the boost that you need by tapping into brands and influencers, both big and small that are willing to give a helping hand for your campaign. You can reciprocate their efforts by including their logo on your website, fundraising campaign invitation, or by mentioning them on your social media pages. It’s a give and take opportunity for exposure through these mediums.

Press Releases

Press releases are also an effective marketing tool that can be used to promote your fundraising events. It can help reach out to a higher number of supporters through online content. Press releases are like news releases. Create and submit a press release to newspapers, magazines, specialty publications, and bloggers.

In your press release, include everything that your audience needs to know about your event. It should include a historic view of your organization, successful fundraisers in the past as well as achievements. Include the purpose of your fundraising event, a brief detail about the cause or community that you are going to help as well as your reasons for doing so. It gives your audience a clearer picture on who you are, what you are capable of doing and how you can help change and improve the lives of the people and causes that you support.

There are plenty of free, affordable and effective marketing strategies that can help you promote your causes and fundraising campaigns. With the help of a digital marketing partner for your online campaigns, this can become much easier. The Quick Mission is one of the digital marketing agencies in Florida that is motivated and driven by the mission to help charities and nonprofit organizations propel their digital presence through digital marketing services.