Journal logo

How to Build a Strong Brand

by John Gavin | Laguna Beach 2 months ago in business
Report Story

John Gavin Laguna Beach

Your brand is more than a simple logo and slogan. It’s the essence of who you are and what you stand for, and it plays a massive role in how people interact with you. Your brand also influences how you communicate with your customers and interact with them. Building a solid brand takes much work; these steps can help you get started.


While it’s essential to focus on making money, strong brands go beyond that. Your brand should also be why you started and continue to exist. Before you begin building a brand, think about the things that make you unique and what makes you successful.

Before you start building a brand, think about the things that make you unique and what makes you successful. You should also be focused on making people laugh and making the mundane easier.

Your vision and mission statements can help you identify what you want to accomplish in the future. Mission statements usually outline what you’re doing, while vision statements focus on what you hope to achieve soon.

Distinguish Yourself

Before building a brand, consider why people should buy from you instead of your competitors. This will help you position your brand in people’s minds so that they think of you differently than your competitors. Knowing your competitors’ actions can also help you enhance and differentiate yourself from them.

Finding Your Audience

Before gathering demographic information about your potential customers, think about the people who walk into your store or browse your website. This will help you identify what products and services they’re looking for.

One of the most effective ways to enhance and differentiate yourself is by listing the features and the benefits of your products or services. This will help you stand out from the crowd and give your customers the necessary information to make an informed decision.

Consistency and Innovation

A strong brand is consistent with everything that you do. It can help you stand out from the crowd and provide the necessary information to make an informed decision. Having a style guide for your employees can also help you keep it consistent.

While consistency is essential to maintain a strong brand, it’s also important to have enough freedom to remain relevant and fresh. You don’t want to lose the foundation of your brand. However, you can be open to new ideas and creative campaigns to help you stand out from competitors.


To anyone who has met John Gavin, it is no surprise that he is a master of sales. This was one of the reasons he was drawn into the world of real estate. Another reason was to see the looks on people’s faces once he’d helped them fulfill their dream of finding the perfect home. John has always been a supporter of causes, especially those near and dear to his heart. He discovered Big Brothers and Big Sisters of America while in college, where he was earning his undergraduate degree in Education from the University of New Hampshire.

Even though his life has taken him around the globe and he is extremely successful, he always takes time to give back, especially with youth groups. A former lacrosse athlete himself, he competed in the quarter-finals of the National Men’s Lacrosse Tournament. John takes pride in coaching the minor league lacrosse teams in his area and passing on his knowledge. John is a generous giver to organizations such as Goodwill, the Red Cross, and World Vision, in addition to his community participation.

John is an expert in the computer software and hardware sales industry. With nearly two decades of experience, he has amassed the type of knowledge that comes from being on the cusp of technology and knowing the importance of consistently keeping up to date on the latest trends.


About the author

John Gavin | Laguna Beach

John Gavin is an expert computer software and hardware salesman. He has been in the field for nearly two decades and mentored many people in the industry. To learn more visit his website or!

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights


There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2022 Creatd, Inc. All Rights Reserved.