How To Brand Your Company Presentation PPT And Why?

The customers must experience the same thing from communicating with the company at all points of time. This should not be forgotten even while preparing a company presentation ppt both for offline or online platforms be it exhibitions, webinars, social media, and conferences.

You are recognized by your audience with the help of your brand identity elements such as the logo, colours, and fonts.

Colors

Don't forget the following nuances while using your business colours:

• Contrast. The shades for the background, text and other elements on the company presentation ppt slides must be contrasting enough and should not blend into a single spot.

• Readability. It should be easy to read the colors of the letters. Avoid using a white font on top of a bright background as it makes it hard to understand the words.

Fonts

Your text must be large and readable and shouldn't distract the audience. You should consider the following criteria as well apart from branding the fonts:

• Size. If the event takes place offline then you should focus mainly on the size of the screen and the room as half of the audience gets irritated if the texts are written in small. It should be such that it is even visible from the back rows.

• Font type. Fonts like Calibri, Century Gothic, Arial, Helvetica, Lucida Sans etc are best for the digital sphere as they are easily readable even in small resolution. Completely avoid using script fonts as they are the most difficult to read and inappropriate for a company presentation ppt.

Logo

The main visual brand symbol should be your logo on every slide of your company presentation ppt:

• To make your audience recognize you, make your logo laconic, simple, and catchy.

• In order to avoid distracting the attention from the content place your logo in the corner in a moderate size neither too small nor too large.

• Try to choose one of your brand colors for your logo contrasting with the background of your company presentation ppt slides and should not merge with it.

Some bonus tips for your company presentation ppt

Ponder upon all the elements of your presentation carefully like the structure, content, visual design in order to make it a memorable one. Here we bring to you some tips worth considering while crafting your company presentation ppt.

1. An impressive start. The starting slide set the tone for the speech so place careful attention to it. It is considered the best idea to begin with a catching and surprising story that generates curiosity among the audience.

2. Add very little text. Never read the whole text from the company presentation ppt slides as the audience find it very boring and immediately start to lose interest in your presentation. Avoid typing long sentences, instead, it is advisable to use some key phrases.

3. Use more visual elements. Visual elements such as illustrations, photos, and animation will help in improving the look and feel of your company presentation ppt and will also set the right mood.

4. Rehearse. It is very important to rehearse the entire presentation aloud before delivering it. It is a must to ensure the placement of the slides which should be in the right order. Also, try to fit in the given time limit.

So it would be best to use your creativity and put yourself in the place of your customers to find out what they would be interested in. Try to incorporate these slides in your creative company profile ppt to make a good impression on your audience.

Happy Blogging:)