How Podcast Transcription is Beneficial for the Legal Industry

Podcasts have become the hottest marketing tools over the past few years. These have gained immense popularity as a medium for sharing information. A podcast is a self-contained online presentation that can be used to educate and spread information to a wide range of audience. Almost all industries nowadays have started relying on the power of podcasts for improving their prospects. Podcast transcription is a textual version of a podcast episode that makes it easy for people to find valuable content for productive purposes. With the help of an established provider of digital transcription services, podcasts can be transcribed into the desired document formats.

When deciding to do podcasts, law firms must first identify what topic they need to focus on as well as the target audience for whom the podcasts are made. If yours is a social security disability firm, your focus could be on eligibility for social security disability benefits, tips on filing disability claims, social security disability updates, and so on. The objective of your podcast must be to become the number one resource that your audience will rely on if they want clarification on or assistance with a legal problem.

Podcast transcripts are also of immense significance. They ensure that all content is transcribed accurately and there are no gaps or inconsistencies in the narration. The transcript can help with drafting and filing legal documents, and tracking important deadlines, assisting attorneys to prepare for trials, documenting relevant facts and information pertaining to a lawsuit. Lawyers have begun to take notice of and accept podcasting as an effective way to get clients. Law firms can expect considerable increase in organic traffic by including a podcast transcript on their sites. Google is now indexing podcasts, and by adding your law firm's podcast content to your website you will get value for the extra effort. A podcast with transcript can give more exposure to the law firm.

Law firms must first ensure they have the technology to begin a podcast. These include a good microphone, computers, laptops, a stand to hold the microphone steady and so on. Apart from these, a good internet connection and audio-editing software could be good options.

Steps to Transcribe Podcasts

The first and foremost step to transcribing podcasts is to download the audio file of your podcast in MP3 or MP4 format and use high quality headphones to ensure audio clarity. Make sure to get the words right and replay if any of the segments of speech are inaudible.

Another method of transcribing podcast is by using transcription software. Otter.ai and Temi are some of the examples. However, transcribing using software can lead to some errors. So, make sure to double check for accuracy.

If you are editing the transcript for legal digital marketing, then pay attention to each and every word. While talking, lawyers may not use targeted keywords. But adding suitable keywords to the transcript is essential to drive more traffic. You can also check for the latest keywords and then include those keywords in the podcast. If you have any non-performing content like a video or audio, then add a transcript to it and optimize it by adding relevant keywords in metadata and alt image tags. Podcast transcripts allow to reach out to more people, especially hearing-impaired people and gain more traffic.

Once you have your podcast page ready, make sure that your podcast page is indexed in Google Search Console. You can market the podcast on your social media pages and also place links to the podcasts in your blogs. When many podcasts have been made, these can be accommodated on your website.

Lawyers can consider hiring a legal transcription service to transcribe their podcasts instead of doing it in-house. Outsourcing to reliable firm would help save time and money while also ensuring accurate and time-stamped transcripts at affordable prices.