How Important is Online Reputation Management for Business

by Saurabh Thakur about a month ago in business

Online reputation is important to all types of businesses across the world.

How Important is Online Reputation Management for Business
Photo by Andrew Neel on Unsplash

A business can’t ignore the online reputation. Online reputation is a valuable asset for the businesses. Businesses that are ignoring the importance of reputation can lose their valuable customers. It directly impacts your business process like business sales, hiring staff, trust and much more.

On other hand if your business has a strong reputation then your business will get multiple benefits.

It’s an ongoing process so you need to work on a regular basis to maintain your brand’s reputation. More than 84% people think more than 3 months older reviews are not relevant.

Key stats about online reputation:

  • 90% of consumers use the internet to find a local business.
  • 88% of consumers trust online reviews rather than other recommendations.
  • 70% of consumers look at multiple local reviews sites before finalizing a local business.
  • 97% of consumers read businesses’ responses to reviews.

These types of stats show If a business has a good online reputation. It means the chances are high to get more customers.

Due to digitization, businesses get more detail of industry such as what is happening in the industry, what customers want, etc. So technology helps businesses to know what clients are saying about a business.

Online reputation is very important to all types of businesses. More than 85% of customers want to know about a brand/business before purchasing the products or services from them.

Now customers are becoming smarter due to technologies. They prefer to do proper research of business like checking their online reviews, customers' ratings, etc. after that they decide their decision. So a single negative review can destroy your brand reputation and it's enough to run away your visitors.

And one more thing you haven't the right to remove the online negative review, only a few cases can be possible. Now customers have many choices. So online reputation plays a major role in your business success. Online reputation management clearly has a big impact on a company’s revenue.

Not only businesses but it will also affect the individual reputation. That is the main reason individuals and businesses both are using a proactive approach to manage their business online reputation.

Many big countries like the US don't prefer to give the job of those people who have a bad online reputation.

In past days, it was easy to remove the issues before they went out to the public but now it's not possible even now it is easily spread across the web from one to another person due to the advancement of technology.

In some cases, if you search your business name in a search engine like Google, Bing, etc. and you didn't find your business info then it means your online reputation is none and you have lost your customers. Because no one knows about your business.

Online reputation is all about managing search engine result pages through online media. I would prefer you to hire an online reputation management company for maintaining your brand's online reputation.

Why Reputation Management is Important for a Business

  • Impact buyer decision
  • Negative reviews can’t be deleted
  • Increase your business sale
  • World of mouth case help to get potential customers
  • Build trust

Things you need to consider before hiring an online reputation company:

1. Check company online reputation

2. Numbers of projects they handled

3. Happy clients detail

4. How much experience in this industry

5. How long the process

If you are looking to find the best reputation management company for your business then I would suggest you can go with FATbit Technologies.

FATbit Technologies has a long list of happy clients. They have handled more than 3000+ reputation management projects including both individual & business.

If you want to know more detailed info you can post your queries in the comment section. I will be glad to resolve your queries.

Saurabh Thakur
Saurabh Thakur
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Saurabh Thakur

Saurabh Thakur is a marketing analyst having 6+ years of experience in this industry. He helps businesses to improve their visibility in search engines.

See all posts by Saurabh Thakur