How Brilliant Bid Writing Can Win You Work

What is Professional Bid Writing?

Winning work or funds can often be the lifeblood of a business or charity, ensuring that they have the chance to survive and prosper.

Professional bid writers prepare documents and pitches for clients to help them win contracts that have been put out for tender, or craft applications for charities, non-profits and other organisations to help them secure additional funding. Bid writers may also implement or overhaul a systemic bid creation approach within specific companies.

As a minimum, professional bid writers will prepare technical bid documents and pitches, research opportunities, liaise with clients to understand their needs, goals and values, and produce persuasive, effective bids intended to win more work for the clients.

The very best bid writing services also treat each business as an entirely unique entity. Personalisation of the bid — so that the individual expertise and approach of the business is highlighted to stand out from the competition — is key to winning work.

Why Are Professional Bid Writing Services Valuable?

They Make Use of Experts with Proven Results:

Bid writing professionals have experience in the key parts of the bid winning process. They can help optimise your bids to match and exceed the required criteria. They can phrase pitches and structure documentation into an effective, professional, and persuasive final package.

They Save Time and Resources:

Professional bid writers have a wealth of experience that they can use to achieve results. For clients, their time and resources that would otherwise need to be spent researching opportunities, pursuing new leads, meeting bid criteria, and preparing essential documents, can instead be saved by delegating these jobs to experts, who know how to complete each task to a high standard.

They Offer Sustainable Approaches to Securing Work and Funds:

Professional bid and tender support writers can also implement a bid creation process in your business, or optimise your existing approach. This means that as your business continues to grow, the bid process is always running in the background — maximising opportunities, approaching clients effectively, and continuing to successfully bid on contracts.

All these factors, and more, mean that professional bid writers can help you win more work!

How Bids May Differ, and How Bid Writers Can Help Companies Adapt

One of the reasons businesses are so keen to hire professional bid writers, is because of how widely the requirements for individual bids can differ, depending on the terms of the contract being bid on, the industry or sector of the organisation inviting the bids, the amount of money involved, and whether the bid is a pitch for work, or an attempt to secure additional funding.

Bids can even vary in their style and tone. Some bids will require a more creative approach, while it is imperative for others to meet certain criteria and parameters.

For example, flourishing creative industries such as online streaming platforms, video on demand services and premium graphic design have all become lucrative sectors of their own, and bids for work in these industries may demand a novel approach or a more visual, eye-catching style, alongside the tried and tested bid fundamentals of understanding the client’s brand, audience demographic and company values.

In the utilities sector, however, the bid writing process may be more technical and specialised, while the construction sector may have very specific resources, technicalities, regulations or budget constraints.

In science, healthcare and technology industries, the approach can be creative, technical, or a combination of both. In these sectors, it is especially common to use bid writing to secure funds and grants.

Charities and other non-profit organisations also make regular use of professional bid writers. It is especially important for charities to have a diverse range of incomes – donations are vital, but so is access to the grants and funding which support their work.

Whatever the nature of their business, professional bid writing services can help clients to identify the most appropriate and effective approach to take when making a bid.