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How Awards can increase Brand Awareness

Utilising Awards For Increased Brand Awareness

By Jonathon DeakinsPublished 3 years ago 3 min read
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How Awards can increase Brand Awareness
Photo by Ryan Clark on Unsplash

Are there some businesses you are so familiar with you know an item is theirs simply by seeing the logo?

That’s brand awareness.

And fostering brand awareness in your clients is an important part of your business’ longevity.

But how do you do this?

Traditional marketing and PR services are among the most common ways that businesses build brand awareness. But, in addition to this, awards can increase brand awareness, and are readily accessible for most businesses in most industries.

Why is Brand Awareness Important?

Creating brand awareness is one of the first steps in the marketing funnel for your business. The initial step in developing a strong marketing funnel is to first usher customers into the top of that funnel by getting your product or service in front of them.

The more recognisable a brand is to a consumer, the more comfortable they become with it. And when faced with a decision between you – a recognisable brand – or your competitor, they are more likely to buy from you.

4 Ways an Award Can Increase Brand Awareness

1. Benchmarking with peers and competitors

The goal is always to be chosen over your competitors. And, in order to beat your competitors, you have to know what they are up to and how you compare – which is what benchmarking is for.

Whether or not you win, you will gain benchmarking insight from every single award you enter. By viewing the submissions and winners, you can get a glimpse of what competitors are up to and how they are executing these projects or products.

Benchmarking could be even more valuable for your business than being named the winner of the award.

2. Increasing credibility for your company

One of the key aspects of creating brand awareness is being credible. And what better way to display credibility than to be endorsed by a credible third party?

Winning an award is like adding a stamp of approval to your business for everyone to see.

3. It serves as free or inexpensive PR and marketing.

Businesses are always looking for ways to make themselves more competitive and marketable. Typically, this is achieved through paying for PR and advertising to position your business in a way that appeals to the public.

But what if you could also further these efforts on your own?

Awards are often an overlooked tool in a business’ toolbox. But you don’t even have to win for it to be beneficial – simply being nominated for an award can make your brand more visible to new customers.

And winning the award opens doors to new contacts and new business.

4. It is good for retention and recruiting.

Everybody wants to work for a company that is successful.

For current employees, awards boost morale and improve motivation. It can help highlight and provide recognition for work they have directly been involved with, or even just for work they are aware of. Seeing their own work, and that of the company, recognised on a larger scale instils a sense of pride and a stronger connection to the business.

For potential employees, seeing that a business is successful, competitive and well-known in their industry is what draws in top talent.

Getting Started with an Award

Are you ready to add an award to your portfolio but you aren’t sure where to start?

It is important to note that most award entries will require a written submission.

As a key piece of your entry, a strong written submission is key. Did you know that you can work with Australia’s leading writers to amplify your chances of success?

At Green Door Co. we’ve drafted over 130 award applications for the Australian Small Business Champion Awards alone in the past three years.

Contact Green Door Co. to explore options for assistance entering your next award.

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About the Creator

Jonathon Deakins

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