How a Virtual Fitness App Software can help you increase your Reach, Retention & Engagement in the Marketplace

For most fitness studio owners who used to work offline, a new question has emerged since the surgance of Covid-19: “What more can I do to service my clients in these remote times?”

These studio owners are often well-reputed with genuine members and attractive revenue. Some business owners have even decided to open new studio locations during this time. But, it comes at a risky time in the world.

At present, one emerging trend in the fitness industry is functional training studio apps. By 2027 online fitness industry size is projected to attain $59.2 million from just $6 million in 2020. It depicts that having your own fitness app is not only necessary now but for the near future as well.

As per Allied Market Research, the online fitness industry is anticipated to confront the highest annual growth rate (~33%) in comparison to other industries because of the closure of fitness studios and gyms all over the world due and the surge of online and remote fitness.

Thus, investing in a virtual fitness app software is not just a trend but in fact yields numerous benefits for gym owners such as better reach and retention.There are several impediments in club fitness business owners face today, from heavy reliance on location, space in studios and the number of members their fitness coaches can serve. This is where having a fitness studio app can transform your business!

Expand your Clientele

As a fitness business owner, you may have surely noticed that a large majority of your gym members are either live or work nearby your studio, making it primarily convenient for locals. In the case of a fitness app,the location won’t be relevant anymore! Clients can access your services from anywhere — from another city to another nation.

A fitness club software allows your offline members to indulge in different workshops from such devices as their phone or computer and do extra training as well as track their process instantly. Your business can collect new users through the app and convert them into offline members of your gym.

Provide Stability in Any Situation

Having a backup plan is always a necessity. For fitness business owners like yourselves, a mobile app can be the best way forward. Whether it’s a lockdown or extreme weather, a fitness app will allow your members to use your services anywhere at anytime.Irrespective of external conditions, you can always stay active on the app and connect with members from anywhere.

Recycle your Content

A fitness app can help you get the most out of your content — record any class or course once and provide it to multiple clients. You can also design various step trackers, calorie counters, exercise lists, and so on. To increase reach, you can recirculate pre-recorded courses to various categories of members like newbies, the elderly, experienced athletes, families, and pregnant women.

Connect with more Clients in Lesser Time

If you own an offline fitness business, you know how time-consuming arranging private or group classes and workouts can be. To help every member, coaches need to put in a lot of time into talking to each one of their members during and after hours to organise scheduling.

With a functional training studio app, it’s easy to stream classes to a large audience via the live streaming tool.

For a fitness coach, it’s easy to schedule classes one after another via an app and the benefits are:

• Minimal time,
• More flexibility,
• Power to manage workload

Apart from the space required for classes, equipment needs to be cleaned and sanitized after every single session in a studio.However, in the case of online fitness classes, this is not applicable.

Transparency

When your members trust you, they’re much more likely to support your business in the long run. To improve the retention rate, fitness apps owners always try to develop a long lasting relationship with their clients. One of the proven ways to do so is to stay as translucent as possible and get people to know you as well as possible.

With an app, it’s amazingly easy — the storage of information is almost unlimited, and you can share as much of it as you wish as a business owner.

With so many fitness studio apps to choose from, it has become seemingly easy to get a well programmed app for your fitness studio or gym. This would certainly allow you to increase your studio’s reach, retention and engagement.