Getting Started As An SEO Reseller – The Dos and Don’ts

Understanding the key principles of SEO is critical to offering the right SEO services. But beware of some traps that you don’t want to fall into.

Being an SEO reseller means providing SEO services on behalf of a company that hires you. It has become an ideal solution for agencies that want to include SEO in their pool of services but the company and its employees might not have training or expertise in such field. It allows them to accept a service that requires a highly specialized skillset through an SEO reseller.

How to Become an Effective SEO Reseller

As an SEO reseller, you have a huge responsibility to always have the best interest of the company and its clients at heart by providing high-quality services. Since you are an expert in the industry, you have to take on the role of a reliable SEO expert that the company can trust.

However, establishing a reputable name in the competitive SEO market isn’t easy. It takes time and effort, as well as a certain level of experience and knowledge to be recognized in the industry. To help you become an effective SEO reseller that companies can depend on, here are some important things to do below.

Understand key details about SEO

If you want companies to hire you as a reseller, you have to demonstrate the knowledge of how search engines work and understanding of the common SEO terms. It doesn’t mean memorizing all those terms and definitions. What matters is that you know what role they play in helping the company and its clients.

Your job as an SEO expert is not to throw in those technical terms in front of the company but to translate it into result-focused descriptions that clients can understand. This way, you can illustrate how results through search engine optimization can help their business.

Continue to learn

Just because you already know the pillars of SEO doesn’t mean learning should stop. Remember that search engine algorithms are constantly changing. You have to continually learn about SEO trends and keep track of algorithm changes or anything that could affect how you perform SEO.

Unfortunately, universities and colleges do not offer 4-year SEO courses. But thanks to the internet, there are a lot of sources available to help improve your knowledge and elevate your skills, as well as short workshops you can take part in. Subscribe to an online SEO course at least once a year and get a certification. You can also join an SEO community online both locally and internationally through social media.

Familiarize yourself with a variety of good SEO tools

You can’t be considered an SEO expert unless you are familiar with the best tools and software that can help you deliver excellent services. There are plenty of SEO tools you can take advantage of online – some of them being free or paid.

You will need tools to identify keywords, analyze the competition, and track the progress of your overall SEO campaigns. Tools for backlink and link building analysis are also a must-have, especially if you’re just getting started.

Avoid these Mistakes as an SEO Reseller

If you are starting as an SEO reseller, it’s common to make mistakes in the process of testing the waters. Sometimes, they provide an avenue for learning. But if you want to skip that part and learn without slipping up, here are some common SEO mistakes that resellers should avoid.

Not putting your knowledge to use

It is one thing to learn about SEO and its core principles, but applying that acquired knowledge is a completely different matter. Theories aren’t always what’s necessary – the application is.

Therefore, make it a habit to put your knowledge into practice by experimenting on your own website. Besides, how can you convince your clients that you could put their website or pages on top of search results if your own website isn’t visible?

Not communicating with a private label SEO company

Aside from their proficiency and experience, transparency and effective communication are two important things that every private label SEO company is looking for in an SEO reseller. This means that if you don’t know how to communicate well with the company, they might have difficulty understanding you and your needs.

Companies would want to know a lot about your tools and processes for them to know if they can rely on you. Without effective communication between you and the company, it will also be difficult to deliver their desired results. It is important to realize in advance that you are on the same page and understand what to expect from each other for a successful project completion.

Conclusion

Being an SEO reseller is beneficial both for you as the service provider and the private label SEO company in many ways. If you know what you’re doing and follow this list of dos while avoiding these common mistakes, then you will be on your way to SEO success.