Generation Z is a generation that has been born into the age of technology. They are not only well-versed in how to use these technologies, but they also have a natural inclination for them. According to a recent study, 95% of Gen Zers own a smartphone, 83% own a laptop, 78% own an advanced gaming console, and 57% own a desktop computer. With Gen Z being so tech-savvy, it will be necessary for businesses to keep up with this next generation's technological demands or risk losing customers and profits. This article discusses what Gen Z means for commerce and technology as well as how businesses can tailor their products and services to meet their needs.
Key Personality Traits of Gen Z
Following are some important personality traits of Gen Zers:
- Individuality and freedom of expression are important to them.
- They don't want to be lumped into a single category.
- They make significant contributions to social causes.
- Believes that discussion has the power to overcome disputes.
- Makes decisions based on investigation, analysis, and knowledge of the subject at hand.
- When compared to the millennial generation, they are selfless.
Gen Z is the first generation to have grown up in a digital world. This means that a majority of them could be active in social media and e-commerce. Thus Gen Zers can be very influential in the making or breaking of a brand’s image. Gen Z is completely immersed in the digital environment. In a fundamentally unique way, social media, information saturation, and rapid improvements in physical technology have merged into the Gen Z mindset. Leaders in the workplace and in the marketplace can use this information to help Gen Zers succeed as employees, unlock their potential as customers, and build trust between generations.
Impact of Technology on E-commerce
Technology has reached glorious heights over the years. This results from man’s constant efforts to make their lives easier. Commerce is an integral part of human life. Technology has been utilized to empower the various aspects involved in commerce. E-commerce has emerged as the defining factor in the success of business organizations. Following are some of the key areas in e-commerce that are empowered with the help of technology:
- Inventory management
- Shipping management
- Customer management
- E-store management
The past few decades have seen a dramatic change in the way commerce is conducted. Technology has given rise to the internet, which has not only transformed communication but also changed how we do business. It's no surprise that the world has become more technologically savvy over the years; we use our smartphones for everything from banking to booking flights. Technology provides new opportunities for growth in all sectors of business, and it's important for companies to stay on top of their game when it comes to staying competitive.
Gen Z has a different way of life and interacts with technology in ways that are vastly different from previous generations. This generation is shaping the technological advancements to come, with their need for more personalization, safety, and connectivity. Born during the period of 1997 to 2012, the Gen Zers are changing the game on how we interact with technology today. They are already at the forefront of major developments in robotics, artificial intelligence (AI), and virtual reality (VR).
Their technological knowledge and exposure make them key influencers of the trends and changes in the field of technology. Taking this into account, leaders have a unique chance to comprehend, adapt, and use Gen Z's technological dependence in ways that benefit both Gen Z and the businesses that employ and sell to them.
How Direct Selling Appeals to Gen Z
Out of the many businesses, direct selling is gaining the attention of Gen Z at a faster rate. Generation Z is the generation with the largest ethnic and racial diversity. They enjoy collaborating with people of various generations and races. As a result, when it comes to the workplace, people will prioritize organizations who excel at diversity and inclusion. Direct selling is a business that embraces diversity and inclusion. Gen Z is a crucial component in direct selling. In terms of purchasing power, Generation Z will soon surpass millennials as distributors and consumers. Launching more innovative and high-quality items, as well as adopting more sustainable business methods, will help your brand appeal to this younger audience.
Now, we understand the role of Generation Z in shaping up the trends and expectations in the commercial and technological arena. Having this group of people is a great asset for any business. Gen Zers can effectively be conductors in between their successors and predecessors with their flexibility and deep understanding. According to Mckinsey's survey, there are four key Gen Z characteristics, all of which are rooted in one thing: this generation's search for truth. Individual expression is valued by Gen Zers, who avoid labels. They band together to support a range of issues. They are firm believers in the power of dialogue to resolve disputes and improve the world. Finally, they are very analytical and pragmatic in their decision-making and interactions with institutions.