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Experiential Marketing for 2022 – Sampling and Wildposting For Covid Proof Street Level Marketing

Employers and employees in all industries have been challenged to think outside the box

By Damian PetersPublished 2 years ago 3 min read
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Employers and employees in all industries have been challenged to think outside the box. Marketers are constantly looking for innovative solutions and crazy ideas. We had to think outside the box to be able to stand out in a competitive world.

Although experiential marketing was already in existence long before the COVID-19 pandemic hit, it was reinvented by marketers around the globe to adapt to the new socially disconnected world. In this blog, we'll explain what experiential marketing is and how you can make it your go-to strategy for 2022.

What's experiential marketing?

Experiential marketing is when a group of professionals street-level marketers creates an experience that has a lasting impact on the audience. Although these events and experiences can be costly and take a lot of time, the benefits are greater brand recognition as well as higher revenue.

A successful experiential marketing campaign "runs into" customers. Your brand and experience not only blend into the daily life of the consumer, but are also distinctive enough to draw them in and make them pay more attention.

Which experiential marketing campaign is the best to increase your business visibility? This million-dollar question is occupying your thoughts right now. It's quite simple. Sampling and wildposting

Wildposting and sampling have been proven to be COVID-proof street-level marketing. These are proven to be COVID-proof and can boost your visibility. Let's get to the bottom of it.

Why is sampling and wild posting street-level marketing so COVID-proof?

These marketing methods are COVID-proof and safe for many reasons. Most important is what these expert marketing teams follow.

PPE is essential for effective marketing.

They use tools to support consumer connection and social distancing sampling.

Employees should have access to a cleaning kit and training in safety and health.

Each shift is monitored for temperature and staff are quickly isolated if they develop symptoms.

Street-level marketers are always looking for ways to increase their reach. However, some of their mobile sampling stations have been relocated to high streets in order to avoid crowding public spaces. Professional street-level marketers also introduced flexible scheduling. This allows sampling teams to be moved to other locations if the area is locked down.

It is recommended that you hire an experienced marketing company to ensure that your marketing campaigns are effective under the COVID-19 environment.

Experiential Marketing: Sampling & Widlposting 2022 - Hit Or Miss?

A huge hit. Let's find out why sampling and widlposting are so great.

Wildpostings are usually visible to cyclists and pedestrians at eye level, so your advertising and marketing products will be more noticeable, regardless of whether there is a pandemic.

According to reports, wildpostings had a higher rate of follow-up than print or newspaper ads.

It is easy to rent wall space and it can be done with any type of business. An advertising agency is the best choice if you are looking to launch large-scale wildposting campaigns.

Wildposting is a great way to make a statement. Wildposting is much less expensive than other forms of advertising, as it uses only paper posters. However, it still reaches a large audience.

Wrapping Comments:

The best way to market your business is to use experiential marketing in 2022. It doesn't matter if your business is small, medium or large. With experiential marketing, you can reach more people in a shorter time and get COVID-proof results.

In order to succeed in business in 2022, you should successfully implement these tips in your business. As the business landscape changes even more significantly then it already has in this past year, experimental marketing will be more important than ever.

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