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Enterprise website design: The seven pillars

Enterprise website design

By James BrownPublished 2 years ago 5 min read
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Enterprise website design

It acts as a link between your customers and your company, allowing information to be sent and received in real-time. Your website will be more effective if the structure that facilitates communication is vital.

A website could start with a stunning landing page, eye-catching pictures, and helpful content. These aspects will always be necessary, but as your company, staff, and client base expands, the structures that support a fascinating front page must also grow.

Even for brick-and-mortar stores that don't do e-commerce, having an online presence is essential these days. Creating a website isn't very difficult with the numerous website design tools accessible. Keep these design concepts in mind no matter which program you use. In this article, let's see the Pillars of an effective Enterprise web design.

1. Make your website mobile-friendly.

For a website to be successful, it must be mobile responsive. Each day, Americans spend more than five hours on their phones, and more than a third of them conduct all of their shopping online using a mobile device. Of course, your company's mobile website must provide a great user experience.

If prospective clients arrive at your site on a mobile device and find it difficult to read or navigate, they may abandon you in favor of competition. Furthermore, a poor mobile user experience impacts your website's search engine rankings, making it more difficult for users to locate through a Google search - which leads us to our following issue.

2. Make it simple to locate.

You'll need a domain name that fits your organization's name or describes it in some way. It's even possible to have many domains pointing to the same website. To generate visitors to your website, you'll need to use technical SEO best practices, keyword research, content marketing, and paid advertising campaigns. This is the best pillar for enterprise website design.

3. Scalability

A firm with objectives for growth and success is known as an enterprise. It's critical to your success that your website can scale up in volume in tandem with your expanding business. If your website isn't set up to handle growing traffic, it can quickly become slow, out of date, or insecure.

Higher traffic indicates both average daily visitors and potential spikes from press interest or a viral piece. Users want a corporate website to be up and functioning at all times, so make sure you have reliable hosting that can handle both steady growth and unexpected popularity.

4. Security that complies

Not only for the sake of your business's information but also for the faith and confidence of your customers, an enterprise website's design must be compliant with current security measures. No matter how minor, customer confidence is rapidly eroded by any security breach. Professionalism and excellence are communicated through current security practices.

When it comes to making a website secure, there are some industry gold standards. Because it entails a thorough independent audit, SOC 2 compliance is the best approach to determine whether your service provider is on top of security. This is the website design services for enterprises.

5. Information architecture that is easy to understand

The organization of content facing the client is known as information architecture. "A good IA helps individuals comprehend their surroundings and find what they're looking for – in the real world as well as online," according to the IA Institute. An enterprise website with a strong information architecture will feel natural to the user, quickly finding the information and features they need.

The architecture of your website, like the layout of a building, should follow a clear logic, anticipating how users will naturally want to utilize the site. Designing for users' Mental Models, which are assumptions users have about where to find what they're looking for when they're on the internet, is an excellent approach to do this.

6. Design that prioritizes conversions

Customer conversion is an essential feature of a business website. Your website's features should be tailored to attract, educate, and convert casual visitors into long-term clients. As a result, it becomes one of your most effective marketing tools.

It's crucial to remember that a business website is interactive and gets as much information as it sends. Empower your marketing team to use site data and execute marketing campaigns directly on your site to support conversion. You can also find the enterprise web design company.

7. A scheme of unified design

A design system is a set of internal principles and pre-built features that keep the look and feel of your website consistent. When creating resources for your digital presence, this design approach establishes a single source of truth that any department may refer to.

Creating a distinct style guide can be a helpful strategy. This might be a hidden page on your main website that contains design standards and explanations for your organization. It might also be a different internal website that anyone in the firm can view for reference. There, you can outline typography and layout options, color schemes, and stylistic approaches in one convenient location.

Conclusion

Each of these components is beneficial to an enterprise web design service of any size, but they are especially important for enterprise websites design. These seven factors work together to create a foundation that is safe, accessible, and capable of meeting the demands of both your users and your employees. By ensuring that your site and organization meet these criteria from the start, you can scale safely and focus on growth rather than catching up.

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About the Creator

James Brown

Digital Marketing Consultant

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