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Email Marketing Is NOT Dead

Email Marketing Is NOT Dead

By Nish@nt Raikw@rPublished 3 years ago 4 min read
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How To Succeed With Email Marketing

Many people think that email marketing is dead, not popular enough to use. They couldn't be more wrong.

Email marketing still has one of the highest engagement rates of any marketing starategy. And, with a ROI, return on investment, of $44,25 for every $1 spent email marketing still is in the game.

So, what is the key then to succeed with email marketing? That is what I am going to go through in this article. Keep on reading and you will get the answers you to many of your questions about email marketing.

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5 Must Have Components

First you must have a plan to follow. Without your plan you will just struggle around in the dark.

Here are five component you at least should follow:

Plan - Your plan is numer one. You must have your plan in place before you start. A content strategy with relevant topics also includes in your email marketing plan.

Best Performing Subject Lines - You should not ignore your subject line. It is worth a lot if you spend time writing a high performing subject line. You will see an increasing open rate if you write a high performing subject line.

Personalization - If you personalize you emails it will stand out in your subscribers' inbox. It alos build trust and will help you to a better open rate.

Segmentation - This is very important because you don't want to send out an email to a subscriber not intressting in that topic. So, if you promote different topics, segment your email list.

Mobile Optimization - This is one of the most important parts. Sending out non-responsive emails will appear outdated. More and more people also read the emails on their mobile phones and tablets.

Social Media and Email Marketing

Not taking advantage of social media is just stupid. Social media, with Facebook and Twitter at the top is perhaps the easiest way to build your email list fast. And, it is also free.

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Use Twitter to Build Your Email List

Twitter has lately become an incredibly popular social media marketing site and millions of people are logging in daily to read tweets and post their own tweets. Ignoring this such of power is hard, and therefore you should not ignore the power of Twitter

Building your email list with Twitter is easy and simple. You just need to set up offers and then tweet about your offers, like a free ebook to download etc. Don't forgett to insert the url to your offer in your tweets. Okey, your offer should of course give people a signigicant value in exchange for signing up to your email list. Your incentives should be something your people would be willing to pay for, but now you are giving it away for free. It should be a real value to your potential sign-ups. If your tweet and offer is good, others will retweet your tweet to their own followers. With this you will expand your efforts far beyond your own followers.

Use Facebook Fan Pages to Build Your Email List

Facebook has a massive amount of traffic, so it is hard to ignore Facebooks potential source of free marketing.

Most professionals are already take advantqge of Facebook, and so should you too.

To make the best use fo any traffic from Facebook, it is important that you use Facebook effectibely. With other words, converting visitors into email subscribers.

The best way to build your email list through Facebook is with a Fan Page. Fan Pages have very relaxed rules, allowing for a certain amount of marketing, makreting is generally expected on Facebook Fan Pages.

To use your Facebook Fan Page effectively, be sure to build an offer that has real value for your visitors. Not only will this help increase your reputation as an expert in your niche. It will also help to give people a reason to tell others about your offer.

Getting Your Emails Opened and Read

Having a large email list is really super and someting. But if no one of your subscribers opened and read your emails your list is worth nothing.

I have already talked about segment your email list. If you, if you have to, segment your email list you will have a responsive email list. Your subscribers will open and read your emails. Next thing is to get your subscribers to actually click on your link and then take action. Your subject line plays a big role here.

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About the Creator

Nish@nt Raikw@r

Hello Guys ,

i am a blogger who write about everything you love ..

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