Effective Content Strategies to Get the Bomb Results
SUCCESS IS 20% SKILLS AND 80% STRATEGY
SUCCESS IS 20% SKILLS AND 80% STRATEGY
The quote mentioned above suggests that it's all about your strategy, which you will apply while forming any piece of content.
GET THE ANSWERS TO YOUR QUESTIONS FOR WRITING A UNIQUE AND SUCCESSFUL CONTENT PIECE.
Why am I creating content?
What are my goals?
Which platform to use?
How will my audience respond to my content?
Answers to these questions will help us find a transparent decision making
process.
So, what does it take to make your reputation powerful?
Your brand personality
A brand personality is the collection of personality traits, attire, attitudes, and values that your brand regularly showcases to help connect with a specific audience segment.
One of the reasons for a failing content strategy is it doesn't emphasize any particular central themes in any way. To fix this, you need to define who you are.
Your content should express your USP ( Unique Selling Proposition), your core values and
what makes your content stand out.
Identify what kind of content fits our brand.
Your purpose
We always have a specific purpose when we write any content, so you need to understand them and then fit your content according to those purposes. After that, you need to publish the content with confidence then.
Your expertise
The excellent content strategy revolves around so many small main topics. The leading case is always presented with different approaches. So if you want your audience to remember them, you need to introduce the same messages to your audience more often.
- The answer to the following question will help you to build unique content:
- What am I great at explaining?
- What unique experiences can I share?
QUESTIONS TO BE ANSWERED FOR SUCCESSFUL CONTENT
Your Style
The content writing market and word competition go parallel to each other. Then what to do in this kind of situation?
It's your style that makes your work unique from others. Without a straightforward manner, your content will lack impact. And with style, you need to continue with your work, making a huge difference.
YOUR STYLE + YOUR CONSISTENCY = 100% PERFECT CONTENT
Your Platform
There are countless platforms to post your content in today's social media era, but the catch is to decide where and how your content will be posted. This will help you determine the format of your content and the publishing sequence of your content.
It's not thoughtful to distribute your content on several platforms, but prudent content the creator will master one platform and then switch to others.
Inspect Your content strategy!
By the end, you should have five elements of your content strategy.
- Your brand identity.
- Goals for your content.
- Expertise your content will carry.
- Your unique style.
- The platform on which you will distribute your content.
These strategies are the original structure for making decisions about your content.
LONG FORM VS SHORT FORM CONTENT
There is a difference between the long-form and short-form content.
- Long-form Content
It includes those content, which is over 1200 words. Some of the significant examples of this form are e-books, whitepapers, and curriculum courses.
- Short-form Content
Content around 1200 words or less is considered as short-form content. This includes social media posts, short blog posts, and product descriptions. It is used to convey critical information concisely.
Long-form Content Ranks Better
It was earlier analyzed that more than 10 lakh Google search results found that longer content tends to rank higher in organic search results.
So, naturally, long-form content tends to rank better in SEO elements.
Long-form content also increases the audience's stay rate on your page, which helps Google analyze that the user found your content useful.
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