Digital Marketing tips for the Fashion Bloggers

Do you want your fashion blog to stand apart from others? One of the best ways to make your brand prominent is by using the technology of digital marketing. The main objective of your fashion brand should be to reach the maximum target audience and increase each lead to a sale. If you are indulging to digital marketing, then there are some tips that you are required to know and implement at the same time.

The main do’s for those involved in digital posts:

• Retarget your audience in the Facebook: One of the best way to advertise your product is targeting and retargeting your audience on Facebook. You can reach them with your product, and if they are still not making a purchase, give a certain discount. In fact, research shows that products sold by Facebook records 600 % success. You can target the custom audience option so that your product can get the maximum coverage.

• Running a promotion during holidays: During a holiday season you can increase your sales by offering a seasonal discount. Say for example, during the Christmas season you can run a campaign announcing discounts for each product you have. Then in 12 days you are giving your audience a chance to share the link with their acquaintances. You can increase your databank of prospective customers in this way.

• Creating style guides showing to incorporate items in everyday life: You can occasionally release excellent content on style guide. State some trendy style during Christmas, summer, winter, or might be special occasion like wedding, engagement, weekend party and so on. Telling stories on style guide will engross your customers.

• Arrange giveaway campaigns: This is a marketing that has worked miracles and customers would love to participate in these sort of trials. You can ask your customers to write some innovative tagline, and then announce giveaway to the lucky owners. Usage of hashtags while writing Instagram posts is a trendy thing and will give mileage to your campaigns.

• Working with influencers in the category: You can ask a blogger or vlogger who has a good customer base, to promote your page or product. Say, you have launched a new product or may be working on a new product launch, can take the help of influence marketer to promote your product. The influence marketer can recommend your brand and state some style advice, which will make your product sell.

• Every new subscriber must follow your social media account: You can mail your new customers, asking them to follow the Instagram account. In fact, you can advise them to share your content on Instagram, and not just follow it. This will bring brand loyalty and a personal touch to your brand.

• Creating gift guides: Create gift guides for every occasion like Mother’s day, Father’s Day, Valentine’s Day, and any other occasion. You can mail the gift idea to your customers. The gift idea can be incorporated in your website, or can even be mailed.

• Let your audience create brand awareness in your community: Ask your community to create content for your brand. Say, you are coming with a new collection and looking towards a suitable brand name. You can always give it to your customers and ask them to suggest a brand name. This act will convincingly increase their involvement with your business.

• Ask for guest posting: You can enhance your customer base by attracting blogger to write for you. Anyways, for guest blogger who want to write on specific niche can follow the link, List of Fashion blogs that Accept Guest Posts.

• Persuade potential buyers to a customer later: The art of persuasion is the main key to a successful marketing campaign. Remember your customer’s birthday, anniversary and send them good wishes. This will make your customers feel involved and they will finally buy your product on their special day. Giving discounts on a special day can be a good idea. Occasionally send feedback forms to the customers that will enable you to know about their choice. You can pitch them products accordingly. Knowing customers’ choice is very important.

Digital marketing is cheaper compared to offline marketing. Fashion products are effectively advertised online and purchase can be done by e commerce technology.