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Digital Marketing and SEO | Anthony Bilby

Understanding the role of Digital Marketing and SEO in sales.

By Anthony BilbyPublished 12 months ago 3 min read

Digital marketing and search engine optimization (SEO) have become two of the most popular and efficient ways of marketing your business. They both have their advantages and disadvantages. However, it is not unheard of for companies to take a swing on both.

In this article, we’ll discuss what digital marketing and search engine optimization (SEO) are, their differences, and what they entail.

Digital Marketing

In simple words, digital marketing is the practice of using various online tools or online strategies to reach out to your audience and increase sales. It is a process where businesses engage in many different forms of marketing. Digital marketing has increased the ability of brands to reach out to their target audiences without having to send customers and visitors to just any website.

There are many types of digital marketing. These types include social media, advertising, and search engine optimization. The most common form of advertising that companies use is search engine optimization. This is because you can target many customers within the given area without going to multiple places.

Search engine optimization (SEO)

SEO is one of the primary forms of digital marketing. It is the process of making your website more appealing to search engines like Google and Bing. Search engine optimization goes by many different names, but it all boils down to improving your website’s ranking with search engines.

SEO is not as complicated as it may seem. It is a method where you take your webpage and optimize it to be more appealing to search engines and higher in the rankings.

Certain factors affect how well a webpage ranks on the search engine (consequently increasing profits). Some of these factors are technicalities such as server loading speed, webmaster guidelines, negative comments, IP address reputation, anchor text distribution, etc. The important thing about SEO is that you need a solid strategy to optimize your content for search engines while also being keyword optimized.

There are advantages to using SEO when it comes down to sales. By optimizing your content for search engines and creating an effective, optimized website with many unique features, you will be able to increase your sales and stay top of the game.

About Anthony Bilby

Tony Bilby is the Founder and General Sales Manager at VegaTech Commercial Group. As an IT consultant, Tony brings a creative and solutions-oriented approach to sales. He listens to customer challenges, fully understands customer needs, and develops strategies around what can better transform the enterprise, increase efficiencies, decrease costs, and increase security. Tony brings a consultative approach; designing what customers need in order to achieve the ideal infrastructure for their business. Tony Bilby is well versed in core sales methodologies and combines them with his real-world working experience.

Tony started selling door-to-door when he was seventeen. While most are intimidated by the moment the door opens, that first moment of uncertainty, Tony adapted and began honing his entrepreneurial spirit at a young age allowing him to thrive in this boiler-room-type atmosphere. Tony takes the time to fully understand not only the product he is selling, but the myriad of ways it could be useful to a potential customer. His in-depth and diverse industry experience gives him the ability to provide real-world examples and analogies to fully explain technical capabilities to non-technical decision-makers.

It is very important to listen, truly understand customer challenges, and then provide as much value as possible. It not only shows the customer that a consultant is knowledgeable about the product, but that they can also be relied upon and trusted. It’s also important to stay with the customer for the long haul, never give up, and stay positive. Sales, in the end, is a contact sport, a numbers game, and the best person to provide the most value, consistently, wins.


About the Creator

Anthony Bilby

Anthony 'Tony' Bilby is the Founder and General Sales Manager at VegaTech Commercial Group. As an IT consultant, Tony brings a creative and solutions-oriented approach to sales.

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