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Difference Between Outbound And Inbound Marketing [Pros and Cons]

Outbound Marketing V Inbound Marketing

By ubaid ullahPublished 2 years ago 6 min read
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Difference between outbound and inbound marketing (Image Created by Author)

Marketing is all about promoting products or services by communicating the values of products or services to customers. These promoting of products or services may be through inbound or outbound marketing.

It's said that the average person faces thousands of marketing ads every single day. That includes advertisements on TV, radio, social media like Facebook, YouTube, etc. And so to become so successful in business, marketing is key. Finding targeted customers who take interest in your product or services is crucial to becoming successful in business.

If you own a business then you must know the difference between inbound and bound marketing. Both strategies are used for promoting the products or services to the customer but let’s see which one is best for your business.

Inbound Marketing

In the late 1990s, HubSpot co-founder Brian Halligan came up with the concept of "inbound marketing." Inbound marketing also called Pull marketing, as the name shows the customers pull your product or services. You don’t have to have to put ads on TV or radio but always have a focus on targeted customers.

There are multiple definitions of Inbound Marketing

Inbound Marketing is a data-driven approach to marketing that attracts individuals to your brand and convert them into a lasting customer.

Inbound marketing is a form of marketing that focuses on attracting customers through content marketing and interacting with the audience in a consistent manner without interrupting them. With incoming marketing, potential customers, find you through channels like blogs, search engines, and social networks.

The following are the inbound marketing approaching tactics.

SEO

Search engine optimization (SEO) helps to rank your website page on the first page in google search engine. And you could get massive traffic from Google from the first page on that specific keyword or phrase. There are many search engines that people use, such as Google, Yahoo, Bing, and Google alone fields about 40,000 searches per second. So to rank your page for multiple keywords, you must have advanced SEO expertise.

Social Media

Social media has great power today to grow your business to your targeted customer. Social media not only market your brand but also maintain a long-term relationship with a loyal customer. Through social sites, you can connect with customers directly and answers their queries about products or services. If you want to put advertisements on social media or create a campaign on Facebook, Twitter, or Instagram the people would come and search about your brand instead you push that to people.

Content Marketing

Content marketing is inbound marketing to inform the targeted customers about products or services. About all businesses are incorporating blogs in their websites for the purpose to market their product or services in the form of content marketing. But it requires SEO expertise to get rank your blog on a specific keyword or phrase.

Video Marketing

Nowadays, video is so crucial for business development that almost every organization has high-quality videos on their website. They also upload it to YouTube, which the world's second most popular search engine platform. And it is expected that in the near future, YouTube will number one search engine website in the world.

So making videos about the products or services of high quality and good SEO would have a great chance to get rank on YouTube. This approach would drive a lot of visitors to videos and, as a result, to your business.

Outbound Marketing

Outbound marketing is also known as traditional marketing or push marketing because in these marketing strategies marketers push their product or services to people through advertisement, TV & radio ads, cold calling, outsourced telemarketing, trade shows, and seminars. You might see salespeople selling products knocking on doors, which is all part of outbound marketing. The focus of outbound marketing is not on the targeted customers, but on communicating the value of a product or service to a large number of people.

Today in this modern and digital world the outbound marketing is not so effective because of two reasons. The first reason is that the average individual is exposed to thousands of new advertisements every single day through cold calling, TV & radio shows, and social media advertising so making it difficult for them to express interest in any single ad. The second reason is that outbound marketing does not rely on a small audience and it is very expensive to push a product or service to a large number of people. Some outbound marketing takes a lot of time and investment without making any leads.

The following are the outbound marketing approaching tactics.

Social Media Advertisement

About billions of people are using social media platforms like Facebook, Twitter, and Instagram, etc. So, placing advertisements on social media to reach a huge amount of users in seconds will not be a bad idea. Outbound marketing is outdated, but modern brands are still using this strategy to reach out to potential customers.

Cold Calling

Cold calling is when salespeople contact people who have not expressed any interest in offered products or services previously. Cold calling is a crucial part of outbound marketing. Cold calling may refer to persuasion on phones, telemarketing, or going door to door to sell the product or service to potential customers. Most of them are usually uninterested in your services or products and will hang up the phone, but some of them may become leads. Cold calling is as reliable today because of technology as you can make thousands of calls in a short time.

Radio And Print ads

You might think that radio and print advertisements are becoming outdated as a result of the advent of digital marketing, but radio and print advertising strategies may be extremely effective for small businesses. It's important to reach the community's customers with radio and print advertising. The greatest part is that it is not too expensive. When you're planning an outbound marketing campaign, don't forget about radio and print advertising.

PPC

Pay-per-click (PPC) advertising is another type of advertisement in which you pay search engines such as Google, Bing, and Yahoo to show your brand page at the top of search results for specific keywords or phrases related to your product or services. When you look for anything on Google, the first results you find are PPC advertisements, which advertisers pay when users click on them. Below that, are ranked pages through SEO, which is inbound marketing.

The following screenshot best shows the difference between outbound and inbound marketing. For example, if a user searches for a "digital marketing course," the first two results are paid advertisements (PPC), which marketers pay for when users click on them. The one below is ranked using SEO, and it generates a lot of free traffic.

Outbound Marketing V Inbound marketing Example

Pros And Cons of Inbound Marketing

Pros Of Inbound Marketing

  1. Inbound marketing targeted interested customer
  2. Inbound marketing is cost-effective
  3. Customer pulls the product or services instead marketers push them
  4. All customers become leads consistently
  5. Through inbound marketing, you can make long term relationship with the customer
  6. Inbound marketing increase brand visibility
  7. Inbound marketing allows direct feedback from customer

Cons of Inbound Marketing

  • You must have a well-build website to start inbound marketing
  • It’s too competitive
  • It takes a long time to drive traffic through inbound marketing
  • Various advanced skills are required (SEO Experts, Content Writers, Bloggers, Developers and much more)
  • Pros and Cons Of Outbound Marketing

    Pros of Outbound Marketing

    1. Outbound marketing start driving traffic immediately
    2. Negative comments of the customer, can’t be seen by another customer
    3. Can be so efficient for small businesses

    Cons of Outbound Marketing

    1. Outbound marketing is not targeting an interested audience in your product or services
    2. Customers are not directly connected to the feedback
    3. Outbound marketing is so expensive than an inbound marketing
    4. Not so efficient for big business to generate leads
    5. More efforts are required than an inbound marketing

    If you find this article helpful, do share it.

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    About the Creator

    ubaid ullah

    An Engineer, Freelancer, and content writer.

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