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Convert Visitors into Customers on Ecommerce Sites through Reviews

Adding reviews on product pages, abandoned cart emails, and smart pop-ups on the website can help online store owners convert visitors into customers.

By Hermes FangPublished 2 years ago 3 min read
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Convert Visitors into Customers on Ecommerce Sites through Reviews
Photo by Towfiqu barbhuiya on Unsplash

Customer reviews have the potential to stimulate people into buying a product. If seen closely, they can boost sales up to a considerate level.

Have you ever wondered why shoppers look at customer reviews and ratings before making a purchase? Well, shoppers don't want to waste money on products that aren't good enough. They want to stay away from products that do not cater to their needs. They want goods and services that stand true to their claims. Hearing from a trustworthy person is beneficial to get this level of assurance.

While customers buy goods according to their requirements, they write reviews based on their experience. This experience gives other buyers confidence to invest in the product.

The next question is how to achieve it. How to boost e-commerce sales with customer reviews? Getting great reviews is essential, but the game doesn't end here. Using them effectively is another thing. Here are a few ways to utilize your reviews to boost sales.

Add Reviews On Product Pages

The product page is the most important page where customers wander. The product pages are actually the sales pages. On the product page, the customers buy the items. Therefore, adding reviews on the product page can dramatically boost your sales.

No matter how many testimonials you add to your website, adding reviews to the product page will put those products right into your customers' cart.

Besides, testimonials with pictures are more powerful as they can give a visual of the efficiency of the product. You can also add reviews along with photos according to the product. This makes the product more credible and trustworthy. It would be even better if you could add videos. Audio and visual elements will make the review more persuasive.

Most e-commerce websites also use snippets to display reviews. Shopify, Shoplazza, Wix, etc., collaborate with TrustPilot, G2, and other review websites and allow store owners to display the score as a widget on the homepage. The rating that will be seen on the search results along with the name of your website or company, will build a different level of trust.

By Jonas Leupe on Unsplash

Use Reviews in Abandoned Cart Emails

Have you explored abandoned cart emails? If not, leverage the reviews of your customers here. According to RingCentral, around 88% of the orders placed online are abandoned; the good thing is that there is more than a 50% chance of recovering the order.

This can be done with abandoned cart emails. Consider adding powerful emails to make your message compelling. You can also add links to redirect your customers to the other reviews that they have posted.

Use Reviews in Smart Pop-ups

To display the reviews on the website, you need to collect such reviews. You need to make this process very easy for yourself. The best way is to use the pop-up preview method. This review form is the most suitable method to make your customers review the products they have bought earlier.

You can also utilize follow-up extensions. It can be sent via email. You can ask for reviews from your customers about their recent purchases.

The last method can be a service phone call where you can ask for reviews from the customers. You can ask them to leave a review on your site for a minute.

By Markus Winkler on Unsplash

Conclusion

The majority of customers admit that reviews influence their decision to buy things. If reviews are not added to a sales funnel, customers cannot justify their purchase. They might hesitate to buy the product and choose a competitor's product instead. They might decide to wait till they read reviews about it.

According to the survey conducted by BrightLocal, customers invest more time in reading reviews. They trust these reviews. Their decision revolves around these reviews.

Make use of the above methods to leverage customer reviews for e-commerce sales!

(Contributed by Sunita Negi & Hermes Fang)

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About the Creator

Hermes Fang

Eyes open wide, feel your heart and it’s glowing.

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