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Build your operational skills map, away from knowledge anxiety

The methodology of Internet operation master

By Daniel LindseyPublished 2 years ago 8 min read
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First, the operator's anxiety

There are a lot of career do operation of the couple to find my career counseling, I found the big problem is that they are too anxious, always listen to others said not ready is equivalent to the odd jobs, so a jump into the sea of knowledge, to master all relevant operational knowledge and skills, this will involve a concept: the whole stack operation. They are very eager to become what's called a full stack operation.

So you will see that they are very infatuated with the so-called information package operation skills map, operation skills map is popular operation circle, which involves hundreds of knowledge points to be honest, it looks very scary, dense theoretical model and knowledge points, as if master can become invincible full stack operation. And there are often people in various groups who spread links to cloud disks with several gigabytes of learning materials.

Can not help but let a person into knowledge anxiety: do operations to understand so much ah, where to start to learn? Some people ask me, I have been learning, all kinds of online classes have not stopped, operation skills on the map of skill points, say a lot of understand, but still feel that they did not touch the operation of the way, has been in the miscellaneous. What is the reason?

I am sorry to tell you that you can not become a multi-valued operation by learning all the hundreds of knowledge points in the operation skills map. But the real full-stack operation, only understand these is not enough, because the popular operation routine is constantly changing every year.

So what's the problem? In fact, before we want to become a full stack operation, we first have to figure out what is a full stack operation?

The concept of full stack operation originated from the full stack engineer, a full stack operation should be such that he must have two or three operational areas of proficiency, can also do other operational work, have the ability to build the operation system. It's not an all-powerful operation. Although the name with a whole, this whole more inclined to grasp the whole process, the whole business familiar. He knows what he's responsible for, he knows what he's responsible for, he knows what he's responsible for in the previous step, and he knows what he's responsible for in the next step; Look forward to a step, a step back to think, this is called the whole process. Familiar with the whole business is to know how to drive and promote it in the whole process.

Note that you can see that full stack operations are not as versatile as we think they are, but rather prefer full process mastery and full business familiarity.

So if you want to learn the knowledge of operations, it doesn't mean that you have to learn all the knowledge. If you have limited time and a goal to reach in the short term, then you should prioritize knowledge. Give yourself a foothold and then develop your skills laterally.

And there is a connection between skills and skills. I am driven to learn in order to solve larger problems, rather than aimlessly learning point-like knowledge. That kind of knowledge is not used in a specific project scenario and is easily forgotten and becomes invalid knowledge.

Just like a tree, knowledge points are the leaves on it. If there is no systematic branch support, the leaves will not grow and cannot survive.

Instead of everyone can become a leafy tree, first to grow their own characteristics, their own shape, let others know you are a fruit tree or a flower tree or a bonsai and so on, as if it is their own positioning.

After FIXED, add something to the top again, just be doing addition, won't feel a burden, learned white learning. So don't go to catch the leaves, the leaves are not over, to locate what kind of tree you want to be first, long roots long branches, the last is the leaves.

Second, have their own operational skills map

In fact, each of us can have their own unique map of operational skills, each person according to their own career development planning, draw a map is different. Here to introduce one of my original tools, operation skills board. The diagram below:

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Horizontal three lines of user operation, activity operation, content operation is the company's common three types of operation post. The vertical new - drawing, retention, transformation is a simplified growth model. Is a company to grow must cut a few points.

Three horizontal and three vertical crosses form a chessboard that can hold nine pieces. How many can you put on it?

Note that with all 9 pieces, it's too difficult and you lose your unique tag, so don't force it.

Initially, it IS the workplace 0-3 years of time, to deal with strong voice to put at least a chess piece up, this is your life. For example, some people choose to put it at the intersection of content operation and innovation, some people choose to put it at the intersection of activity operation and innovation, and some people choose to put it at the intersection of user operation and transformation. The important thing to note here is that you are valuable by making sure that your skills serve a key point of growth for the company. If you just look at the job title -- for example, if you think that content operations are all about writing great articles, and don't align with any of the horizontal growth points -- you're an operation that's floating around, doing errands, and being dispensed with.

After 3-5 years in the workplace, when you become an expert in a particular vertical skill, you can expand horizontally or vertically. For example, your chess point is to do the new content operation, you can vertically merge other operations such as user operation and activity operation skills, integrated use to do the new, so that the new efficiency is higher. I can also increase the skills of user operation to do retention and activity operation to do transformation horizontally, so that I can comprehensively operate various skills and transform the whole process of recruitment and retention. The latter is a full-stack operation model.

You usually get three.

Well, I'm not saying all nine pieces fit. What I am good at is to use the skills of content operation to attract new people, the skills of user operation (especially community operation) to retain, and the skills of activity operation to transform.

Although also only put 3 pieces, but can become a growth talent. A man can be a company.

At this point, you can pause to think about where your operational skills board ends. If you put one chess piece where do you put it? If you put three?

If you're still not sure, let's take a look at how this student who's transitioned to user operations in the education industry has mapped out her skills.

She used to be a student in the financial industry, but now she wants to change to apply for the user operation post in the education industry.

She saw that the job requirements for fission pulling are very high, she is also very interested in it, which is equivalent to the intersection of active pulling. So she used one of the fastest learning methods, taking apart competing products. He collected more than 60 copies of K12 event posters and dismantled each other's recruitment process one by one. It only took one week to understand the mainstream new approach in the industry, which was settled over a long period of time through trial and error and iteration. She took its essence, combined with the characteristics of the company to apply for, to make their own activities to attract a new plan. I passed the interview with flying colors.

After entering the post, she continued to do in-depth work on the special project of attracting new activities. By the end of the year she was a master, at which point she began to place her second and third pieces.

What kind of journey, she wondered, would she take to attract new users through her campaign? They will go to the community operations to do the conversion, and then there will be a special course operation to do the user retention, and there is a term in the education industry called renewal.

He actively participated in the inter-departmental communication to understand what the community operation and course operation were doing. He not only did not clean up the front door, but also took the initiative to raise a problem for himself: to make the new users more accurate and higher conversion rate! She will go back and think, what is the best content or course to attract new people to retain them? She took the initiative to take on more responsibilities and was responsible for the transformation of the whole process. The boss saw her willingness and ability and gave her a promotion and a raise.

So far, she has put three pieces on the map of her skills, that is, suitable for the education industry, activities to do new, community to do transformation, user retention. It has become a user growth role with its own strengths that many companies compete for.

Three, summary promotion

Through the above case, I think we should be relatively clear. Don't be anxious about the bewildering knowledge points. The purpose of operation is for the growth of the whole company. First, find your own chess points, use a skill that you are interested in and good at to serve a certain growth point of the company, and then establish a foothold to expand horizontally or vertically.

With this mindset, you will learn with more purpose and priority, and what you learn will be useful to you. Help yourself to become an operations officer faster. Look forward to your growth!

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