Breaking Neuroscience to Reposition a Brand

Neuroscience is the study of the nervous system. It is a relatively new field that has exploded in popularity over the past few decades. Researchers are using cutting-edge technology to unlock the mysteries of the brain. This knowledge is giving us insights into how we think, feel, and behave.

At first glance, it may not seem like neuroscience has anything to do with branding. However, there are actually a few ways in which it can be helpful. For example, neuroscience can help you understand your target audience better. It can also give you insights into how people process information and make decisions.

Old Spice is a great example of how to reposition a brand successfully. When they first started, they were targeting women with their products. However, over time they realized that this was not working for them. They decided to change their strategy and began targeting men instead. This new strategy was a huge success, and it helped them to increase their sales significantly. This blog post will discuss the Old Spice case study in more detail and learn from their brand strategy example and successes!

History of Old Spice

Old Spice was created in 1937 by William Lightfoot Schultz. At the time, it was known as Shulton's Old Spice. The original product was a cologne designed to be used by men. However, over time the company began to focus on marketing its products to women. The strategy did not work well for them, and they eventually decided to target men instead.

The New Strategy

In 2004, Old Spice decided to target men with their products. This new strategy was a huge success, and it helped them increase their sales significantly. One of the reasons their new strategy was so successful is that they focused on creating funny ads that would catch people's attention. They also made sure to produce high-quality products that would meet the needs of their target market.

In 2006, Old Spice decided to change its branding strategy. They hired a new marketing director named Chris Redfern, who came up with targeting men specifically. This new strategy was a huge success, and it helped them increase their sales significantly. Sales increased by 400% in just one year!

Lessons Learned

We can learn several lessons from the Old Spice case study. First of all, it is essential to focus on creating high-quality products that will meet the needs of your target market. Secondly, you need to have a strong marketing strategy to attract attention and increase sales.

The Results

Since adopting this new strategy, Old Spice has seen a significant increase in sales. Their sales have grown by more than 500%! Since they are now targeting men instead of women. As a result, they have built a strong brand that is trusted by millions of people worldwide.

Strategies to Live By from the Old Spice Way

The Old Spice case study provides us with several valuable lessons to apply to our own business. Here are some of the most important ones:

Strategy # 1: Keep it Memorable

Focus on creating funny and memorable ads that will catch people's attention. Find sense in wholesome humor. Make it quirky, witty, and straightforward. In life, people need a laugh sometimes. Appeal to the light side of emotions.

Strategy # 2: Quality over Quantity

Make sure that your products are of the highest quality and meet the needs of your target market. Do not sacrifice quality over quantity. Why not sacrifice quality over quantity? Because if you don't have a quality product, your customers will not come back. They will go to your competition who does offer a quality product.

Strategy # 3: Be Authentic

Be true to your brand and ensure that all of your marketing materials are consistent with your message. Do not try to be something that you're not. People can see through fake marketing campaigns, and they will not be impressed.

Strategy # 4: Know your Market

Target your market specifically. Don't try to be all things to all people. When you focus on a specific group of people, you can better understand their needs and wants.

Old Spice is an excellent example of how to reposition a brand successfully. When they first started, they were targeting women with their products.

Strategy # 5: Be Discerning

Develop a strong brand strategy to attract attention and increase sales. How to develop a strong brand strategy? To develop a strong brand, you need to find your Strengths, Weaknesses, Opportunities, and Threats (SWOT). The SWOT is essential too in branding a product or service.

Find a unique possible way for your branding strategy. Market your products aggressively to increase sales and brand awareness.

Strategy # 6: Study your Market

Target men specifically, as this is a segment that is often neglected. Why did Old Spice target men? They hold the purse strings. They have more disposable income and testosterone-driven spending habits. The study is primarily based on psychological factors.

Lessons Learned The Old Spice Way

Don't be afraid to look for opportunities when there are none that you can see. Just work hard, try things and reinvent yourself or even your brand. Branding is an exploration you have to jump in once but do it with meticulous research and caution. It's like coming to a battle fully armed.

If you can tap into how your customer’s brains work at different stages in the purchasing process or lead funnel, you may be able to drive more sales with less effort.

The neuroscience sales tips we’ve provided should help you start thinking about how you can leverage the power of the human brain in your digital marketing strategy. -If all of this sounds intimidating and you want help enacting these principles, let us know. Our team of experts is ready and waiting to partner with you to create a stellar SEO or marketing plan that drives sales by considering how your customers think.

Which of these cognitive neuroscience principles have you applied to increase your product sales online?