Brand Loyalty E-commerce 2020

With the COVID-19 spreading at a fast pace, the government has declared to shut schools & colleges, supermarkets, and offices. People are asked to avoid social gatherings. Some businesses have to deal with the current surge in demand, while other sectors are closed until further announcement. For some businesses, the sales and conversions have dropped drastically as customers are spending more on essentials.

We cannot stay at home forever. Considering the current situation, no one can tell when the COVID-19 will end. Maintaining hygiene, social distancing, and avoiding public places are some of the easy ways to contain the virus.

Whether your business is booming during the pandemic or your sales have been down, it is important to win your customer’s trust and build brand credibility. If you run an online business, there are quite a few things you could do to improve your brand’s credibility. Let’s have a look:

Maintain Hygiene at Workplace

Many businesses have resumed their operations. Keeping your place hygienic and clean is the first step to preparing yourself for the pandemic. While there is no guarantee of how long it is going to last, you can take some steps to ensure your workplace and employees stay safe. Ask your employees to cover their faces and use sanitizers. You can also hire a professional commercial cleaning company to sanitize your workspace.

Contactless Delivery

Restaurants, grocery stores, and other retailers have discovered an innovative delivery method i.e. contactless delivery. Contactless delivery involves proper sanitation of warehouses, delivery personnel, and other people and places involved in the delivery process.

The government and professionals from the healthcare sector recommend online shopping. It is safe, convenient, and an effective option for both customers and merchants. It is clear that the virus spreads rapidly when the infected person comes in contact with others. Customers can place an order for the products they need and get them delivered at their given address. However, they don’t come in contact with the delivery man. This promotes social distancing.

Having an eCommerce Mobile app to give your Customer a delightful Shopping experience is the need of the hour. Win your customer’s trust and build your audience with safe and contactless delivery.

Cashless Transactions

Cashless transactions have become more important than ever. If you are ready to embrace contactless delivery, then you will have to implement cashless transactions as well. Allow your customers to make payments online. There are a number of e-wallets and online payment apps that can be used to initiate the transaction.

Try to provide them with multiple banking and payment options so that they can enjoy hassle-free transactions. It is best to avoid cash on the delivery payment method for now.

Assure a Safe and Quick Delivery of the Products

It has become difficult for eCommerce marketplaces to guarantee quick delivery of the customers' orders. While there is not much you can do to speed up the delivery process, you can come up with some innovative plans to satisfy your customers. For example, you can offer some free credits for future purchases if the delivery is delayed or a full refund if the customer hasn't received the delivery.

Put your customers above everything. Customers need to know when they can expect the delivery. Let them know what steps you are taking to provide them with safe and quick delivery. Keep them up-to-date with their order delivery status through email notifications. These are some easy ways to win their trust.