Bots for Business: Cut Expenses & Increase Customer Experience | Engati

Chatbots became an independent application inside our messenger. That means users don’t have to install additional apps. Routine tasks like phone calls from delivery services, table reservations and appointments now can be automated with the help of bots. The usage of bots for business purposes is steadily increasing

Many international companies are already using chatbots to automate sales processes and keep in touch with customers. In this post, we’re going to talk about how to develop a chatbot and implement it to business. Let’s start!

How to Increase Your Income With Chatbot Automation?

As people started to spend more time in messengers, businesses realized that messengers could be a new distribution channel for customers. In future chatbots will provide access to a variety of different services and find new ways to please your customers.

It’s no wonder that the primary sphere of interest for chatbots was the B2C sector. Chatbots will provide a wide range of services and automate a large number of routine processes over time. Actually, it can be used anywhere. For now, we already have bots that can find presents for our beloved and manage shipping concerns. So, there are only two essential concerns for businesses: to figure out what functions chatbots will automate and develop it.

What Are the Chatbot Advantages for Business?

Despite all Chatbots’ strong sides, some companies still don’t understand how they can benefit from launching a chatbot. Let’s take a closer look at each of the benefits of using bots for business purposes:

Customer Care Improvement

In 2016 Taco Bell introduced TacoBot. It allows customers to make orders online with the help of Slack. Customers don’t have to hang on the line and waste their time on phone calls no more. Actually, a chatbot can replace a whole call center, because operators can perform only one dialogue at a time, while chatbot can process hundreds of requests. Another advantage is 24/7 availability.

Simplifying Sales Process

Today, chatbots aren’t only delivering information about the product, but can also make orders. Also, chatbots remember clients’ viewing history and remind them of their preferences.

Resource Saving

Bots can be involved in various routine tasks, thus your employees can concentrate on more important tasks. JPMorgan Chase & CO created a research center that works with big data, robotics, and cloud computing to find ways of reducing costs and risks. This center came up with a chatbot solution that provides access to the software systems, IT-requests systems, etc. Now, bots are processing 1.7 mln requests, which is equal to 140 employees. This approach saves time, money, and removes the possibility of human mistakes.

User Experience Improvement

The thing is, when using bots, customers can call for a taxi, order food, and buy tickets in a single messenger. The fact that everything is at hand , and there’s no need to switch between apps makes users more satisfied.

Bots have a significant advantage in the workflow. Communication with clients is smooth and easy. Also, customers don’t have to figure out complicated app interfaces. Instead, they just have to send a message. Usually, people have to be taught how to perform a job. Unlike people, chatbots can get to work immediately and respond much faster than an average employee.

Ps. Sign up for our webinar with the Titans of Customer Experience. It’s FREE!

Types of Chatbots

To build a chatbot, you have to decide what tasks it will perform, what platform will be the base for your bot (Telegram, Slack, or other), and how to set up a server for your bot.

Generally, chatbots are divided into two categories by their functions:

• Bots, that process specific commands
• Chatbots based on machine learning algorithms

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