Boost Your Sales with Right Amazon Marketing

The Amazon marketplace is one of the most crowded and largest online platforms in the world. The wave of buyers and sellers on Amazon and their activities has kept Amazon Boss Jeff Bezos on top of the world's richest. It is one of the greatest eCommerce businesses only if the online seller knows how to do it right, what to do right, and when to do it right. The high rate of eCommerce shoppers makes it easier to see sellers trooping to the Amazon marketplace to start up their enterprise. Most buyers make use of Amazon to source their shopping needs online because the marketplace has a wide range of niche products and it’s the most perfect place to place your online order. To improve sales on Amazon and keep up with the competitive nature of the market you need to learn the logic of how things work which is how to sell on Amazon fba.

DEPENDENCE OF SALES ON AMAZON MARKETING

Most sellers depend basically on Amazon for marketing and as the only sale means, which in turn puts the business at risk or in a tight position. Any downslide or crack and it will have a lasting effect on the revenue of the business. With the influx of new competitive innovations and ideas into Amazon daily or if they are a minor diversion of the buyers by Amazon, it may reduce the conversational rate and sale numbers which may, in turn, affect your best sellers ranking. A negative effect on your best sellers ranking may take a seller off the front page of the Amazon product search which the majority of Amazon shoppers don’t go beyond when sourcing through the listing to buy a product, all these can totally affect your profit in the business.

Amazon also has the right to restrict the listing or sales of items at quick notice. The policy allows Amazon to take down the sale of a product from their site if the company doesn’t want third-party sellers to have the right to sell their product.

WHAT IS THE RIGHT AMAZON MARKETING

Amazon SEO

Amazon is not just an online eCommerce business; it is also a very widely used search engine. Around 70% of buyers make use of Amazon to source for new product ideas and 50% make use of Amazon Search Engine to source for the product. Amazon runs its own SEO or Search Engine Optimization for its buyers to benefit from. The search engine can also be called A9. It has its own formulated algorithm and its update can be very unpredictable like that of its counterpart Google. Its target was on the buyers and it is favorable to the buyers mainly, but for sellers to understand how this search engine optimization works they must also think like a buyer. When Amazon SEO and A9 are being discussed, it is important that your content is optimized for three things: Discoverability, Sale, and Relevance. It is necessary that a buyer sees and clicks which is important before they buy.

Advertising (PPC)

When we surf the net we normally see a display of Amazon ads everywhere or most places in the site, that is simply the Amazon PPC (Pay Per Click). What most sellers don’t know is that Amazon PCC can either make or destroy your budget depending on your expertise in the implementation. Amazon PPC (Sponsored Products) is a popularly known way of advertising to help sellers improve their product sales online to reach a vast audience. Pay-per-click advertising is a type of ads method where sellers pay when for an advert that a potential client clicks and evaluates the product. In order to run these ads in Amazon, the seller will need to create an Amazon PPC campaign, manage and execute it properly so it can improve its visibility and thereby improve the sales. Also called CPC, the PCC works in a totally different way from PPM (Pay-per-mail advertising) which is based on the impression of advertising on social media like Facebook. With PPM, for every 1000 persons that see the ads, the advertiser pays versus those that go on to click on the ads. It is wise for a seller to wait till he has gotten close to 5 reviews before going into the PPC campaign which can help it effectively but the seller can start the PPC campaign anytime.

Others (Social media etc)

It is among the easiest less complicated strategies and can be used by anyone to influence the sales of his or her product on Amazon. A seller can\post his ads link or landing page straight to the buyer on Amazon. Many sellers make use of this process but it can have a negative impact on your sales and conversion rate because not all buyers you send the link to are willing to buy that product at that point in time so when more customers view your product and don’t buy it, it ends up hurting the ranking on Amazon.

WHAT ARE THE ESTIMATED COST FOR MARKETING

With a large Marketplace like Amazon, most sellers will have to be wise in spending and it must be in a competitive way. An Amazon seller who spends on Pay per click spends a bit lower than sellers Amazon SEO. Spending on product optimization a seller should be ready to spend as much as $90-$2000 to keep her product on the front page especially those new sellers on Amazon, by not spending on the optimization of your product, the visualization of your brand may not be exposed to buyers on the front page. Most Amazon sellers also invest in professional content writers to help them compose quality content for their product listing or in some cases product description, the sellers are estimated to spend around $20- $2000 as well for sourcing for the best and professional content writer for the job.

CONCLUSION

In conclusion, sellers on Amazon will have to be wise and innovative in order to succeed in the competitive state of Amazon Marketplace. As competitive as it is most sellers spend a huge sum of money to keep their content on the front page. Some make huge investments on Amazon SEO and Product Optimization but still not make-up to what is being invested in the business. Amazon sellers would have to understand how to implement strategies and input new ideas in order to beat their competitors.