Benefits Of Global SEO For Your Business

What is Global SEO?

Global SEO is the method of optimizing the content on your website for multiple locations and audiences around the globe.

It requires not much of a difference to your SEO strategy right now, except that you will need to publish content that will work in different languages that your target audience speaks, for regions where your website visitors come from, and most notably, for the most popular search engines in such region or country.

In essence, search results appear differently for users in China that generally utilize Baidu, searchers in Russia that prefer Yandex, search users in Japan who mostly use Yahoo, and searchers in South Korea who are avid fans of the search engine Naver.

The majority of businesses understand the importance of targeting their national and local markets online and sufficiently invest in their SEO budgets effectively to reach these potential visitors by ranking high in the SERPs.

Benefits of Global SEO

Global SEO is the process of improving your website’s global rankings making it both comprehendible and accessible to an international audience. This is obviously of the most benefit to businesses that can sell and market their products or services worldwide.

Exponential Benefits

Going global with your SEO efforts may seem complicated but it carries the opportunities for a massive influx of visitors and increased traffic to your website if implemented correctly.

Gaining positive results from any SEO campaign - international or not - requires a great element of strategic planning by a competent team – there a no cutting corners with SEO. Any underhand or black hat techniques will only be quashed by search engines. re

With Global SEO the same rules apply. Each search engine runs with a different algorithm which means differing ranking factors. So do your research on any search engine that you wish to rank, keyword percentage, social signals, and m all need to be taken into consideration. As with most algorithms, guidelines and recommendations change over time so you will need to adapt your strategy accordingly. metadata

More than Google

The first course of action for a successful Global SEO campaign is to review your existing organic visibility internationally, existing traffic, and conversion rates. The results of which countries have enough relevant competitive keywords and search volume to compensate for your potential SEO campaign efforts should be the ones to target and prioritize first.

Only 375 million people speak English as their first language in the world – without a broader online mindset you are excluding over 6 billion more people from your company’s voice online. Countries such as China, Russia, and South Korea all prefer to use different search engines.

Although Google receives over 100 billion search queries each month, China has Baidu with 500 million active users monthly, giving it 79% of the search engine market share in China. It is also the 5th most popular website globally.

Russia uses Yandex which boasts 53.3 million users and Korea uses Naver with its number of users reported recently to be 600 million. In Japan, however, Yahoo has 40% of the market share for search engine usage. So being “Google friendly” is not always enough when it comes to global search.

It Can Help You Reach More People

While many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in. If you target keywords rather than demographics as you might with PPC or social advertising, you can attract more prospects who may be interested in doing business with you.

Create a list of keywords you would like to rank for. Then, use keyword research tools to expand it. Finally, use competitive research to refine your list by identifying who your competitors are, what keywords they are ranking for, and where they have backlinks, and use this information to create a better SEO strategy.

It Helps You Rank Better In Local Searches

Local searches such as "plumbers near me" are becoming more common. And nearly 80% of local searches on mobile lead to conversions. Local SEO strategies can help you attract these searchers who are often ready to buy. The first step to getting started with local SEO strategies is creating a Google My Business account.

Then, start requesting reviews from your clients. Optimize your listings by ensuring that you have the correct name, address, and phone number. Also be sure to optimize your listing for voice search, which means writing rich, compelling content in a conversational tone that answers most common queries and provides solutions to searchers' problems. Some other steps include carefully considering your local keywords and creating listings in local business directories.

It Improves Website Usability

SEO is about making your site search engine-friendly, but it also can improve the experience a customer has when visiting your website. If you put the work in to generate useful and high-quality content, make your site faster and more responsive, add backlinks and enhance every page, you typically get an excellent website in addition to tone that's optimized for search engines. Factors that improve usability include a robust site structure and navigation, both of which are factors in how search engines rank a site.